Crime scene website: Many companies now dispense with long texts and instead use the benefits of an image video. The right decision for customer acquisition? The image video – today a must, like the jeans in the closet?
We say YES! Moving images combine text, music and images, creating a multidimensionality that appeals to our senses in a complex way. Outstanding is the fact that moving images are easier for the human brain to grasp than long and convoluted texts. Emotions are aroused in the viewer, associations arise and a lasting impression remains.
Serious, sympathetic or sensual? Traditional or future-oriented? The feeling that remains with the viewer should not be left to chance, but should be congruent with your company and brand. The company philosophy should be communicated authentically and entertainingly to potential customers or employees. A good image film presents a product and its development process in a short time in an informative and exciting way. Corporate values and goals should be communicated clearly and confidently. Depending on the content, the use of animated graphics, motion design or a mixture of real images and 2D/3D animations may also be appropriate.