Fast cuts, young language and music, exciting effects and cool animations. Playful, cheeky and funny – that’s how you reach the young target group. Because she grew up with Hollywood, knows the high-quality film productions and is extremely demanding. MEMES, which are re-enacted film scenes, and cross-over stories are well received, as is exciting storytelling. Good stories entertain, create identification and arouse deep emotions. We know from NEUROMARKETING that even rational purchase decisions are subconsciously based on emotions. To do this, you have to understand the wishes, values and needs of the young generation and meet them where they are: young people are often still disoriented, have many questions, want to feel comfortable and safe, and are looking for cohesion. But adventure is also important, further development, and the “team that is like a family”.