{"id":4198,"date":"2022-04-06T09:23:22","date_gmt":"2022-04-06T07:23:22","guid":{"rendered":"https:\/\/eigenart-filmproduktion.de\/explainer-video\/"},"modified":"2025-12-21T23:38:40","modified_gmt":"2025-12-21T22:38:40","slug":"explainer-video","status":"publish","type":"page","link":"https:\/\/eigenart-filmproduktion.de\/en\/services\/explainer-video\/","title":{"rendered":"Explainer video agency"},"content":{"rendered":"\t\t
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Explainer videos: Why quality is becoming increasingly important<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When you think back to your childhood, does “Once upon a time there was life” also come to mind on the subject of explainer films? Who didn’t join in the excitement back then when police helper cells, blood cells and the brain command center fought with spaceships against evil viruses and bacteria? The complex biological processes in the body are not only presented in an understandable way by the popular comic video series – it is also great fun. “That’s what it’s all about: Infotainment!<\/a>” Corinna Leibig, script and directing expert at Eigenart Filmproduktion, has more than 15 years of professional experience and has already produced many <\/span>EXPLANATORY VIDEO<\/a> Stories written. \u201cSimply presenting complicated issues is not enough. We have to offer viewers good entertainment and add value to their precious time by picking them up and taking them seriously!\u201d Managing Director and production expert Daniel Leonforte goes one better: \u201cViewers are the best critics: each of us has seen hundreds of films and has an understanding of high-quality content. What is boring is immediately <\/span>ZAPPED OFF<\/a>what convinces is<\/span> GELIKED<\/a> and shared and remembered.\u201d <\/span> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Eigenart\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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It's all a question of style<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe bar of expectation is high: our eye is trimmed for <\/span>HOLLYWOOD PRODUCTIONS<\/a>, 3D animations that look as if they were reality and cartoons that are animated with increasing virtuosity. 10 years ago, things looked very different. When whiteboard and layup videos were commonplace. Hands placed icons on tables and a voiceover explained from offstage. After that, the rather sober pictogram style became fashionable, which mostly worked with internal company material and did without any storytelling at all. The flat style, on the other hand, finally brought characters – elaborately created in 2D graphics programs – into motion, thereby opening the door to stories. After the complex comic style videos, the mixed style came into fashion, which mixes photos and graphics. The Parallax style followed with 2D objects in three-dimensional space. 3D animation is still considered the supreme discipline today: Here, products and processes – for example, hidden processes in a machine – can be visualized in such a high-quality way that they appear to be real. When 3D is mixed with moving images and incorporated into live-action films, it is referred to as VFX compositing.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Professional 2D software in use: classic 2D animation know-how meets state-of-the-art tools and effects<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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This short excursion into the history of the explanatory film makes it clear: there are many ways to get your product, your service, or your complex issue moving. And movement peppers dry statistics, facts and figures, yet it contains room for liveliness and narrative depth. Accompanied by a convincing voiceover and fitting music, static information becomes a multi-sensory experience and “Pling” – the penny drops for the viewer. For the realization of such a project you can hardly avoid an explainer video agency.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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boost the seo-ranking with explanatory films<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leonforte, an expert in audio-visual communication, sees Eigenart Filmproduktion as a translator into the appropriate design language. He emphasizes how important it is to remain individual: “To stand out from the competition in the market, you need the courage to be authentic. This also includes throwing existing ideas overboard and trying out new things that seem more elaborate at first glance, but have a greater impact on the bottom line. Anyone offering high-quality products or services should present themselves in the same way.” In this context, the explanatory film is also an important marketing tool: visibility to the outside world is increased and, with the <\/span>SEO<\/a> you will appear in the video search and be ranked higher by Google.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Isometric Style Explainer: The action takes place in the center of the stage.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mixed style explainer video: Photos are combined with 2D illustrations<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Watercolor style explainer video: this style tells stories in a lively way.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Our offer: catchy concepts, high-quality imagery and the perfect auditory accompaniment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With its many years of experience and with major clients such as W\u00fcrth, Leica, or Boehringer Ingelheim, Eigenart Filmproduktion has already REALIZED MANY FIL<\/a>MS, and knows the demands of both the client and the end customer. Eigenart’s broad-based team of experts consists of studied FILM HUSIASTS<\/a> who are well-versed in both theory and practice. The most important basic element of a successful cooperation is and remains honest communication with mutual trust. Because quality is not only needed in film – it is especially important in interpersonal contact. What does an explainer video cost? How to create an explainer video? We will be happy to answer these questions in a personal meeting.<\/p>

Examples from our portfolio<\/strong>
Here you can see what well-made explainer videos from an explainer video agency can look like:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> More Information<\/a> <\/div>

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Frequently asked questions about explainer video production<\/h2>\n \n
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What is an explainer video and when do I need one?<\/h3>\n

An explainer video makes complex products, services or processes understandable in 60-120 seconds. You need an explainer video if: Your product requires explanation<\/strong> (software, technical solutions, innovative services), customers often ask the same questions<\/strong> (FAQ video saves support time), you want to increase conversion rates<\/strong> (landing pages with explainer video convert 80% better), want to optimize onboarding<\/strong> (train new customers\/employees faster), document internal processes<\/strong> (training videos, compliance). Typical industries: SaaS, FinTech, B2B services, healthcare, industry, e-learning. A good explainer video answers in 90 seconds: What is the problem? What is your solution? How does it work? What is the next step? <\/p>\n <\/div>\n\n

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Animation or real filming - which is better for my explainer video?<\/h3>\n

Choose animation if:<\/strong> \u2713 your product is digital\/abstract (software, apps, processes), \u2713 you have international target groups (easy to localize), \u2713 budget is limited (often cheaper than real shoot), \u2713 you want to stay timeless (no outdated hairstyles\/fashion), \u2713 complex data should be visualized. Choose real twist if:<\/strong> \u2713 Personal touch is important (trust by real people), \u2713 You want to show products physically, \u2713 You want to convey B2B expertise (experts in front of the camera), \u2713 Authenticity is paramount. Hybrid approach (both):<\/strong> Combination of presenter and animation - often the best solution! Example: Presenter explains, animation visualizes. We advise you on the best solution based on your product, budget and target group. <\/p>\n <\/div>\n\n

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How much does a professional explainer video cost?<\/h3>\n

Costs vary according to style and complexity: Whiteboard\/Scribble (\u20ac2,500-4,000):<\/strong> Simple drawings, produced quickly, ideal for quick explanations. 2D animation standard (\u20ac4,000-7,000):<\/strong> Professional flat-design animation, corporate design integration, 60-120 seconds. 2D-Animation Premium (7.000-12.000\u20ac):<\/strong> Elaborate character animation, complex movements, detailed scenes. Real shoot with presenter (\u20ac3,500-8,000):<\/strong> 1-2 days of shooting, green screen or location, screen recordings, editing & post-production. 3D-Visualisierung (10.000-25.000\u20ac):<\/strong> Photorealistic product visualization, technical machines, architecture. Hybrid (6.000-15.000\u20ac):<\/strong> Combination real shooting + animation. What influences the price? Length (60\/90\/120 sec.), animation style, number of characters\/scenes, complexity of content, revision loops, language versions. We create transparent offers with a fixed price guarantee! <\/p>\n <\/div>\n\n

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How long does it take to produce an explainer video?<\/h3>\n

Typical timeline for a 90-second explainer video: Week 1-2: Concept & script<\/strong> - briefing call, target group analysis, story development, script draft, 1-2 feedback rounds. Week 3: Storyboard<\/strong> - visual planning, scene breakdown, style development, approval by client. Week 4-5: Production<\/strong> - for animation: illustration, animation, voice-over. For live action: shoot planning, shooting day, screen recordings. Week 6: Post-production<\/strong> - fine-tuning, sound design, music, color correction, final rendering. Week 7: Feedback & finalization<\/strong> - 2 correction loops included, final delivery in all formats. Total: 6-8 weeks<\/strong> for standard projects. Express production possible: 3-4 weeks for a 30% surcharge. Longer timelines for: 3D animation (+2-4 weeks), multilingual versions (+1 week\/language), complex approval processes. <\/p>\n <\/div>\n\n

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Can I have the explanatory video updated later?<\/h3>\n

Yes, and that's a big advantage of explainer videos! With animation:<\/strong> \u2713 Changes are relatively simple (texts, numbers, small scenes). \u2713 We archive all project files for 2 years. \u2713 Updates from 300\u20ac depending on scope. \u2713 New versions (e.g. new features) from 800\u20ac. \u2713 Completely new language versions: 400-800\u20ac. For real shoot:<\/strong> \u2713 Re-shoot for updates possible (insert new scenes). \u2713 We can adapt texts\/graphics at any time. \u2713 Replace voice-over: from 200\u20ac. Typical update scenarios:<\/strong> New product version\/features, price changes, new corporate design guidelines, rebranding, seasonal adjustments. Pro tip:<\/strong> Produce your explainer video modularly - this way, individual chapters can be updated without having to redo the entire video. Example: 5x 30-second modules instead of 1x 150 seconds. Many customers book \"update packages\": 2-3 updates\/year as a service contract (15% cheaper). <\/p>\n <\/div>\n\n

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Where can I use my explainer video?<\/h3>\n

Explainer videos are extremely versatile: Website:<\/strong> \u2713 Homepage (above the fold), \u2713 Landing pages (conversion boost), \u2713 Product pages (feature explanation), \u2713 FAQ\/support area. Sales & Marketing:<\/strong> \u2713 Email campaigns (higher click rates), \u2713 Social media (organic & paid), \u2713 LinkedIn\/XING (B2B lead gen), \u2713 Trade show presentations, \u2713 Pitch decks for investors. Onboarding & support:<\/strong> \u2713 Customer portals (self-service), \u2713 Help center\/knowledge base, \u2713 Employee training, \u2713 Product documentation. E-commerce:<\/strong> \u2713 Amazon\/eBay product pages, \u2713 Shopify\/WooCommerce, \u2713 product comparisons. Internal:<\/strong> \u2713 Process documentation, \u2713 Compliance training, \u2713 Change management. We deliver your explainer video in all required formats: 16:9 (website, YouTube), 9:16 (Instagram Stories, TikTok), 1:1 (Instagram Feed, LinkedIn), with\/without subtitles, various lengths (30\/60\/90 sec.). One investment, a hundred uses! <\/p>\n <\/div>\n\n

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Do you write the script or do I have to do it myself?<\/h3>\n

We take care of the script - that's part of our service! Our scripting process:<\/strong> 1st briefing call (30-60 min.):<\/strong> We get to know your product\/service, define target group, clarify USPs, gather technical details. 2. research (internal):<\/strong> We analyze your website, competitors, target group pain points. 3rd script draft V1:<\/strong> Story structure according to a proven formula (problem \u2192 solution \u2192 features \u2192 CTA), 90-120 words for 60 seconds of video (speakable!), optimized for voice-over. 4th feedback round:<\/strong> you review, give feedback, we revise. 5th script final:<\/strong> After 1-2 feedback rounds, the script is ready. Important:<\/strong> You are the product expert, we are the story experts. Together we create the best result! Many technical companies underestimate how difficult it is to explain complex topics simply. Our team has experience in: B2B SaaS, FinTech, Healthcare, Industry 4.0, IoT. We speak \"technology\" AND \"people\". The script is the foundation - invest time here for a perfect result! <\/p>\n <\/div>\n<\/div>\n\n