{"id":4218,"date":"2022-04-06T09:27:32","date_gmt":"2022-04-06T07:27:32","guid":{"rendered":"https:\/\/eigenart-filmproduktion.de\/advertising-film\/"},"modified":"2026-01-05T21:01:37","modified_gmt":"2026-01-05T20:01:37","slug":"advertising-agency","status":"publish","type":"page","link":"https:\/\/eigenart-filmproduktion.de\/en\/services\/advertising-agency\/","title":{"rendered":"Advertising film agency Wiesbaden | TV commercials & online ads | Eigenart"},"content":{"rendered":"\t\t
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COMMERCIALS - DOES THE RABBIT FIT IN THE CYLINDER?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Whether you’re thrilled or you’re blaspheming, laughing at the top of your lungs or annoyed and turning off the sound – advertising rarely leaves us cold. And that is also the goal of a “good” commercial: To arouse emotions, to be remembered, and thus to influence buying behavior. In neuromarketing<\/a> – a marketing field that works with brain research and psychology – it has been proven that it is mainly emotions that subconsciously control our buying decisions. The consumer as a manipulated guinea pig in the magic cylinder of the advertising industry?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Take consumers seriously and show the brand authentically<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Image has power – instead of targeted influence and flat attitudes, we plead for authenticity, honesty and courage for unusual ideas. Does the commercial offer the viewer added value, does it entertain, does it surprise? Does it make you laugh or make you think? If I take my target group and their precious time seriously, this will be noticeable. Only those who feel they are being taken seriously will build a stable bond with the brand. But how do I decide on the right advertising film agency?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SPICY SHORTNESS, CREATIVITY AND COURAGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A commercial should be short and to the point with the message and act congruently with the brand communication. The following applies: The bolder the basic idea, the greater the emotional impact. The more exciting the storytelling, the more attention is generated. And the more unusual the implementation, the greater the response. But be careful: The tonality should match the particular channel on which the promotional video will be placed …<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CAMPAIGN PLANNING: WHERE WILL MY COMMERCIAL RUN AND HOW DO I CHOOSE THE RIGHT ADVERTISING FILM AGENCY?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the past, commercials were only shown on television and later in cinemas – mostly as live-action films. Online advertising has long since outstripped them, as it is more flexible, effective and cheaper. On YouTube, Facebook, Instagram, TikTok or LinkedIn, advertising spots can now be effectively managed and placed on one’s own.<\/p>

Which different platforms do you want to play on with your commercial? Is your promotional video part of a larger campaign and does it require additional communication tools? OUR 360\u00b0 EXPERT ROUND FOR A SUCCESSFUL 360\u00b0 COMMUNICATION As experienced experts for film and moving images, we advise you with our advertising film agency on all aspects of advertising film and produce a product with added value that is perfectly tailored to your target group. For 360\u00b0 communication across all touchpoints – such as ads, trade shows, social media, websites, banners and mailings – we work with brand management experts. Below are some examples from our portfolio:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Frequently asked questions about commercial film production<\/h2>\n \n
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What is the difference between a commercial and an image film?<\/h3>\n

An advertising film has a clear commercial objective: it advertises a specific product or service with a direct call to action (\"Buy now\", \"Secure offer\"). The length is usually shorter (15-60 seconds) and the focus is on quick attention and conversion. An image film, on the other hand, presents the entire company, its values and vision in the long term (2-5 minutes), without direct sales pressure. Both formats have their place - we can advise you on which format is best for your marketing objectives. <\/p>\n <\/div>\n\n

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How much does a professional advertising film cost?<\/h3>\n

The costs for an advertising film vary greatly depending on the format and playout channel: Social media ads (15-30 sec.):<\/strong> from \u20ac3,500 - perfect for Instagram, Facebook, TikTok. Online commercial (30-60 sec.):<\/strong> from \u20ac8,500 - for YouTube, website, display advertising. TV commercial (20-30 sec.):<\/strong> from \u20ac20,000 - broadcast quality for regional\/national TV. The costs depend on: Concept complexity, number of shooting days, actors, special effects, music licensing. We will provide you with a customized offer based on your advertising goals and budget. <\/p>\n <\/div>\n\n

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How long should a commercial be?<\/h3>\n

The optimal length depends on the playout channel: Social media (Instagram, Facebook, TikTok):<\/strong> 6-15 seconds for stories, 15-30 seconds for feed. YouTube pre-roll:<\/strong> 6 seconds (bumper ads) or 15-30 seconds (skippable ads). TV advertising:<\/strong> 20-30 seconds (standard format). Cinema:<\/strong> 30-60 seconds. Website header:<\/strong> 30-90 seconds. Basic rule: the shorter the ad, the higher the completion rate. We produce your advertising film in various lengths for multi-channel campaigns - at no extra cost for the first 3 versions! <\/p>\n <\/div>\n\n

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Do I need actors or can my employees perform?<\/h3>\n

Both work - depending on your target group and budget: Employees\/managers:<\/strong> Authentic, credible, cost-effective. Perfect for B2B and local advertising. We coach your team professionally for the shoot. Professional actors:<\/strong> Higher advertising impact, more flexible for emotional scenes, perfect for TV and large campaigns. Costs: 600-2,000\u20ac\/day. Influencers\/testimonials:<\/strong> Reach + credibility, ideal for social media. Without people:<\/strong> Product focus with voice-over, animation or music. Often cost-effective and timeless. We recommend the best solution based on your brand, target group and budget. <\/p>\n <\/div>\n\n

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How do I measure the success of my advertising film?<\/h3>\n

A professional advertising film should deliver measurable results. Important KPIs depending on the channel: Social media:<\/strong> Views, completion rate, click-through rate (CTR), cost-per-click (CPC), engagement (likes, shares, comments). YouTube:<\/strong> View-through rate, average playback time, conversions via Google Ads tracking. TV:<\/strong> GRP (Gross Rating Points), brand awareness (surveys), website traffic during broadcast times. Website:<\/strong> Dwell time, bounce rate, conversion rate. We advise you on the implementation of tracking pixels and help you to set up a reporting dashboard. For online campaigns, we recommend A\/B testing with different versions of your advertising film. <\/p>\n <\/div>\n\n

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Does your advertising film production also take care of media planning and placement?<\/h3>\n

Yes, we offer full-service advertising film production including media planning: Channel consulting:<\/strong> Which platforms reach your target group best? Budget allocation:<\/strong> How do you best allocate your advertising budget? Format adaptation:<\/strong> We deliver your advertising film in all required formats (16:9, 9:16, 1:1, 4:5). Media planning partner:<\/strong> We put you in touch with specialized media agencies. Self-service setup:<\/strong> We show you how to run campaigns yourself in Facebook Ads Manager, Google Ads, TikTok Ads. Our goal: Your advertising film reaches the right people at the right time - with maximum ROI! <\/p>\n <\/div>\n\n

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Can I get several versions of my advertising film for different target groups?<\/h3>\n

Absolutely - and we even recommend it! Modern advertising campaigns thrive on personalization: Target group-specific approach:<\/strong> Different messages for different personas (e.g. young vs. old, B2B vs. B2C). Regional variants:<\/strong> Localized versions for Wiesbaden, Frankfurt, nationwide. Seasonal adaptations:<\/strong> Summer\/winter versions, holiday specials. A\/B testing variants:<\/strong> Different call-to-actions, music styles, narrative perspectives. We produce several cut-downs and variants in one shoot. The first 3-5 versions are already included in most packages. Each additional version: from \u20ac300. Performance marketing works best with personalized advertising content! <\/p>\n <\/div>\n\n

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What is the ROI of a promotional film?<\/h3>\n

A well-made advertising film has a measurable return on investment: Online advertising:<\/strong> With an optimized campaign, you can achieve 3:1 to 10:1 ROI (per \u20ac1 advertising budget, \u20ac3-10 turnover). Social media:<\/strong> Organic reach through viral content can exceed production costs by a factor of 50-100. TV advertising:<\/strong> More difficult to measure, but increase in brand awareness by 20-40% typical. Long-term:<\/strong> A timeless commercial can be used for 2-5 years - so the costs are spread out. Calculation example: Advertising film production \u20ac10,000 + media budget \u20ac20,000 = \u20ac30,000. With a 2% conversion rate and 150,000 impressions = 3,000 conversions. At \u20ac50 average order value = \u20ac150,000 turnover. ROI: 5:1 We calculate the expected ROI with you based on your industry and your goals! <\/p>\n <\/div>\n<\/div>\n\n