{"id":4218,"date":"2022-04-06T09:27:32","date_gmt":"2022-04-06T07:27:32","guid":{"rendered":"https:\/\/eigenart-filmproduktion.de\/advertising-film\/"},"modified":"2026-08-14T20:02:52","modified_gmt":"2026-08-14T18:02:52","slug":"advertising-agency","status":"publish","type":"page","link":"https:\/\/eigenart-filmproduktion.de\/en\/services\/advertising-agency\/","title":{"rendered":"Commercial Production"},"content":{"rendered":"
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Social, online and TV<\/p>\n

Commercial production<\/h1>\n

From a 15-second social ad to a broadcast-ready TV spot. Concept, shoot and post production from one team. From 3,500 euros excluding VAT, based near Frankfurt since 2011.<\/p>\n

+49 611 900 672 25<\/a>Request a quote<\/a><\/p>\n

Tell us where the spot will run. The format follows from that, and the price from the format.<\/p>\n

Illustrative image, AI generated<\/p>\n<\/div>\n

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from 3,500 \u20ac<\/p>\n

social ad, 15 to 30 seconds<\/p>\n<\/div>\n

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4 formats<\/p>\n

16:9, 9:16, 1:1 and 4:5<\/p>\n<\/div>\n

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3 versions<\/p>\n

included in the price<\/p>\n<\/div>\n

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since 2011<\/p>\n

over 1,000 productions<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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What a commercial costs<\/h2>\n

The channel decides the format, the format decides the effort. A television spot does not cost more because it is longer, but because broadcast compliance, actors and music licences come with it. All prices excluding VAT, media budget not included.<\/p>\n

\n\n\n\n\n\n\n\n\n
Format<\/th>\nScope<\/th>\nPrice excl. VAT<\/th>\n<\/tr>\n<\/thead>\n
Social ad<\/td>\n15 to 30 seconds, one shooting day, vertical and square, subtitles, three versions<\/td>\nfrom 3,500 \u20ac<\/td>\n<\/tr>\n
Animated ad<\/td>\n20 to 45 seconds, 2D animation without a shoot, voice-over and sound design, all social formats<\/td>\nfrom 5,000 \u20ac<\/td>\n<\/tr>\n
Online spot<\/td>\n30 to 60 seconds, two shooting days, concept, voice-over, licensed music, five versions<\/td>\nfrom 8,500 \u20ac<\/td>\n<\/tr>\n
TV spot<\/td>\n20 to 30 seconds, broadcast ready, three or more shooting days, actors, location scouting, composed music<\/td>\nfrom 20,000 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
The three biggest cost drivers are people on camera, shooting days and music. A spot without actors, shot in one day, with licensed library music sits at the lower end. Each of those three levers moves the price noticeably. The camera does not.<\/div>\n<\/div>\n<\/div>\n
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Advertising that does not get skipped<\/h2>\n

Advertising leaves nobody indifferent. Either it entertains or the sound goes off. There is not much in between, which is why the core idea decides more than any production detail.<\/p>\n

We have no time for hollow posturing. A spot works when it gives the viewer something: a surprise, a laugh, a thought. Respect for the audience shows up later as attachment to the brand.<\/p>\n

Tone of voice has to match the channel. What needs to land in three seconds on TikTok can take its time in cinema. So we fix the channel before writing the concept.<\/p>\n<\/div>\n

\"Actress<\/p>\n

Illustrative image, AI generated<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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How a commercial is made<\/h2>\n

Four steps, from the channel to the delivered campaign.<\/p>\n

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01<\/p>\n

Channel and goal<\/p>\n

Where the spot runs, who it should reach, what should happen next. Length, format and budget follow from that, not the other way round.<\/p>\n<\/div>\n

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02<\/p>\n

Concept and storyboard<\/p>\n

An idea that carries, and a storyboard showing every shot. Changes are still free at this point.<\/p>\n<\/div>\n

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03<\/p>\n

Shoot<\/p>\n

One to three shooting days depending on the package. Broadcast quality adds actors, location scouting and heavier lighting.<\/p>\n<\/div>\n

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04<\/p>\n

Edit and versions<\/p>\n

Colour grading, sound design, music. Then the cut-downs for each channel, the first three are included.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Commercials from our production<\/h2>\n
Three examples from TV spot to outdoor campaign. Click a thumbnail and the video starts right here on the page.<\/div>\n
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Schuhe24, TV spot with Eva Habermann<\/span><\/div>\n

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real.de, SwissLife suitcase<\/span><\/div>\n

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AOK, outdoor campaign<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Frequently asked questions<\/h2>\n
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What is the difference between a commercial and a corporate video?<\/p>\n

A commercial promotes a specific product and ends with a call to action, usually 15 to 60 seconds. A corporate video<\/a> presents the company as a whole, runs two to five minutes and does not sell directly.<\/p>\n<\/div>\n

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Do we get several versions for different audiences?<\/p>\n

Yes, and we recommend it. One shoot yields regional variants, seasonal edits and versions for A\/B testing. The first three to five are included depending on the package, each further version from 300 euros.<\/p>\n<\/div>\n

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Do you handle media planning?<\/p>\n

We advise on channels and formats and deliver every aspect ratio you need. For placement we refer you to specialist media agencies or show you how to run campaigns yourself.<\/p>\n<\/div>\n

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What about music?<\/p>\n

Licensed premium library music is included in the online packages. Known tracks or a bespoke composition are quoted separately and are a noticeable item for television.<\/p>\n<\/div>\n

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How long does production take?<\/p>\n

A social ad takes about two weeks, an online spot four to six weeks, a TV spot eight weeks or more depending on scope.<\/p>\n<\/div>\n

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Do you shoot outside the Rhine-Main region?<\/p>\n

Yes. We have bases in Wiesbaden, Berlin and Dortmund and shoot across Germany.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Planning a commercial?<\/h2>\n

Tell us the product, the channel and a rough budget. We usually reply the same day with a proposal.<\/p>\n

+49 611 900 672 25<\/a>Request a quote<\/a><\/p>\n<\/div>\n<\/div>\n

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Related services<\/h2>\n
Explainer video<\/span>When the product has to be understood before it can be advertised.<\/span><\/a>Corporate video<\/span>When the company as a whole is the subject.<\/span><\/a>Portfolio<\/span>Campaigns for Leica, Lidl, real.de and others.<\/span><\/a><\/div>\n<\/div>\n<\/div>\n