{"id":4270,"date":"2019-03-06T09:39:27","date_gmt":"2019-03-06T08:39:27","guid":{"rendered":"https:\/\/eigenart-filmproduktion.de\/portfolio\/real-de-tv-online-campaign\/"},"modified":"2025-10-07T09:35:37","modified_gmt":"2025-10-07T07:35:37","slug":"real-de-tv-online-campaign","status":"publish","type":"portfolio","link":"https:\/\/eigenart-filmproduktion.de\/en\/portfolio\/real-de-tv-online-campaign\/","title":{"rendered":"real.de TV & online advertising film campaign"},"content":{"rendered":"\t\t
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You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> More Information<\/a> <\/div>

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Project description real.de campaign<\/span><\/p>\n

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Food retailer real.de, now part of the Kaufland Group, launched a large-scale national advertising campaign in 2019. In terms of content, the concept revolved around real.de products. For this, we developed a national campaign for Germany’s best market in cooperation with the Wiesbaden-based agency Tretorri Digital and the Fl\u00e4chenbrand agency. These included TV commercials, product videos and start-up videos. We also developed the broadcast CI for the campaign.<\/p>\n

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Production period<\/strong><\/h2>\n

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09\/2018-02\/2019<\/p>\n

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Objective of the advertising campaign<\/strong><\/strong><\/strong><\/h2>\n

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Increasing national awareness of real.de.<\/p>\n

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Main tasks in the implementation of the advertising campaign<\/strong><\/strong><\/strong><\/strong><\/h2>\n

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Conception, production planning, shooting, camera, editing, colorgrading, CI & motion design.<\/p>\n

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Media\/means<\/strong><\/strong><\/strong><\/strong><\/h2>\n

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Online usage B2C, social media, national evaluation TV. <\/p>\n

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https:\/\/vimeo.com\/586747589 Project description real.de campaign Food retailer real.de, now part of the Kaufland Group, launched a large-scale national advertising campaign in 2019. In terms of content, the concept revolved around real.de products. For this, we developed a national campaign for Germany’s best market in cooperation with the Wiesbaden-based agency Tretorri Digital and the Fl\u00e4chenbrand agency. […]<\/p>\n","protected":false},"author":2,"featured_media":494,"menu_order":0,"template":"","meta":[],"portfolio_kategorien":[158,159,161,162,165],"class_list":["post-4270","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_kategorien-kamera","portfolio_kategorien-konzeption","portfolio_kategorien-produktion","portfolio_kategorien-schnitt","portfolio_kategorien-werbespot"],"_links":{"self":[{"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/portfolio\/4270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/portfolio\/4270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/media\/494"}],"wp:attachment":[{"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/media?parent=4270"}],"wp:term":[{"taxonomy":"portfolio_kategorien","embeddable":true,"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/portfolio_kategorien?post=4270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}