{"id":4272,"date":"2019-10-06T09:39:44","date_gmt":"2019-10-06T07:39:44","guid":{"rendered":"https:\/\/eigenart-filmproduktion.de\/portfolio\/leica-fashion-campaign\/"},"modified":"2025-10-07T09:34:48","modified_gmt":"2025-10-07T07:34:48","slug":"leica-fashion-campaign","status":"publish","type":"portfolio","link":"https:\/\/eigenart-filmproduktion.de\/en\/portfolio\/leica-fashion-campaign\/","title":{"rendered":"Leica Fashion campaign by advertising film agency"},"content":{"rendered":"\t\t
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You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> More Information<\/a> <\/div>

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Project description Leica international POS fashion and lifestyle campaign<\/span><\/p>

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The goal of “The Leica Look Fashion and Lifestyle Campaign” is to introduce a new target group to the Leica brand (“easy entry”) through the topic of fashion\/lifestyle with the wide-ranging shooting and the way the topic is structured, especially in the film. Different styles or features of fashion and lifestyle photography are staged. Care is taken to present the great variance in fashion\/lifestyle photography in an authentic, multifaceted, creative and artistic way. The video goes into detail about the Behind the Scene and Tutorial character. The film will be distributed at the POS and on social networks.<\/p>

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Production period<\/strong><\/h2>

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10\/2018-12\/2018<\/p>

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Objective of the fashion and lifestyle campaign<\/strong><\/strong><\/h2>

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Increasing Leica’s global brand awareness through our advertising film agency.<\/p>

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Main tasks in the implementation of the fashion and lifestyle campaign<\/strong><\/strong><\/strong><\/h2>

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Conception, shooting, camera operator, drone recording, realization of voice recordings, audio mastering, editing<\/p>

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Media\/means<\/strong><\/strong><\/strong><\/strong><\/h2>

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Online use B2C, social media, worldwide broadcast in all Leica Stores.<\/p>

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https:\/\/vimeo.com\/384809742 Project description Leica international POS fashion and lifestyle campaign The goal of “The Leica Look Fashion and Lifestyle Campaign” is to introduce a new target group to the Leica brand (“easy entry”) through the topic of fashion\/lifestyle with the wide-ranging shooting and the way the topic is structured, especially in the film. Different styles […]<\/p>\n","protected":false},"author":2,"featured_media":605,"menu_order":0,"template":"","meta":[],"portfolio_kategorien":[158,159,161,162,165],"class_list":["post-4272","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_kategorien-kamera","portfolio_kategorien-konzeption","portfolio_kategorien-produktion","portfolio_kategorien-schnitt","portfolio_kategorien-werbespot"],"_links":{"self":[{"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/portfolio\/4272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/portfolio\/4272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/media\/605"}],"wp:attachment":[{"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/media?parent=4272"}],"wp:term":[{"taxonomy":"portfolio_kategorien","embeddable":true,"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/portfolio_kategorien?post=4272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}