{"id":4302,"date":"2016-08-06T09:43:34","date_gmt":"2016-08-06T07:43:34","guid":{"rendered":"https:\/\/eigenart-filmproduktion.de\/portfolio\/lidl-commercial\/"},"modified":"2025-10-07T09:37:35","modified_gmt":"2025-10-07T07:37:35","slug":"lidl-commercial","status":"publish","type":"portfolio","link":"https:\/\/eigenart-filmproduktion.de\/en\/portfolio\/lidl-commercial\/","title":{"rendered":"Lidl commercial"},"content":{"rendered":"\t\t
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You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> More Information<\/a> <\/div>

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Project description commercial Lidl Italiamo products<\/h1>

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The primary purpose of a commercial is to increase sales of the advertised product or to increase product confidence. To be able to build reach and awareness, the creative idea is the decisive factor. In this case, the target audience is addressed by specially cast actors. Fictitiously, an infinitely long pizza is baked in order to establish the analogy to the persistent taste of the Italian products at Lidl with the TV viewer. The spot was shot in one take, thus increasing credibility with the recipient. With elaborate compositing, lighting and shading, the impression of a photo-realistic pizza is created.<\/p>

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Are you planning to produce a commercial? Then do not hesitate to contact us. We are happy to advise you in advance of production and ensure successful viral marketing campaigns with our unusual ideas.

Agency<\/span><\/span>
<\/span><\/span>MRM McCann<\/p>

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Production period<\/strong><\/h2>

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06\/2015-07\/2015<\/p>

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Advertising film objective<\/strong><\/strong><\/strong><\/h2>

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Increase awareness of Lidl Italiamo products<\/p>

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Main tasks<\/strong><\/strong><\/strong><\/h2>

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Organization and planning, casting, studio shooting, grading<\/p>

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Media\/means<\/strong><\/strong><\/strong><\/strong><\/h2>

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Viral marketing, TV campaign<\/p>

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https:\/\/vimeo.com\/144869822 Project description commercial Lidl Italiamo products The primary purpose of a commercial is to increase sales of the advertised product or to increase product confidence. To be able to build reach and awareness, the creative idea is the decisive factor. In this case, the target audience is addressed by specially cast actors. Fictitiously, an […]<\/p>\n","protected":false},"author":2,"featured_media":649,"menu_order":0,"template":"","meta":[],"portfolio_kategorien":[153,158,161,162,165],"class_list":["post-4302","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_kategorien-3d-animation","portfolio_kategorien-kamera","portfolio_kategorien-produktion","portfolio_kategorien-schnitt","portfolio_kategorien-werbespot"],"_links":{"self":[{"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/portfolio\/4302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/portfolio\/4302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/media\/649"}],"wp:attachment":[{"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/media?parent=4302"}],"wp:term":[{"taxonomy":"portfolio_kategorien","embeddable":true,"href":"https:\/\/eigenart-filmproduktion.de\/en\/wp-json\/wp\/v2\/portfolio_kategorien?post=4302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}