{"id":9184,"date":"2025-12-11T18:21:08","date_gmt":"2025-12-11T17:21:08","guid":{"rendered":"https:\/\/eigenart-filmproduktion.de\/elementor-9125\/"},"modified":"2026-03-30T12:11:36","modified_gmt":"2026-03-30T10:11:36","slug":"elementor-9125","status":"publish","type":"post","link":"https:\/\/eigenart-filmproduktion.de\/en\/elementor-9125\/","title":{"rendered":"Have a promotional video created: Costs 2026 | Price guide"},"content":{"rendered":"\t\t
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Have a promotional video created: \nWhat does it really cost?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The honest price guide 2026: From 3,000 to 20,000+ euros. <\/span><\/p>

What you really get and what you need to look out for.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Are you planning a promotional video for your company and wondering: How much will it cost? The honest answer: It depends. <\/p>

But after producing over 1,000 advertising films in 21 years, we can give you a realistic assessment – without marketing phrases, with concrete figures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The 5 cost factors for promotional videos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before we talk about specific prices, you need to understand what determines the price:<\/p>

1. length of the video<\/h3>

Video length is the most obvious cost factor – but it is not linear. A 60-second spot does not cost twice as much as a 30-second spot. <\/p>

2. production costs<\/h3>

The biggest cost factor: How many days of filming? How big is the team? How many locations? Do you need actors or are real employees enough? <\/p>

3. post-production and effects<\/h3>

Editing and color correction are standard. But motion graphics, 3D animations or elaborate sound design can double the costs. <\/p>

4. music and license rights<\/h3>

Hidden costs lurk here: GEMA-free music is available from 50 euros, licensed tracks cost 500-5,000 euros, individual compositions 1,000-10,000 euros.<\/p>

5 Rights of use and buyouts<\/h3>

Buyout costs are incurred for performers – depending on the duration of use, distribution area and channels.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Specific price ranges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Here are realistic price ranges based on our experience in the Rhine-Main area:<\/p>
Budget<\/th>Budget category<\/th>What you get<\/th><\/tr><\/thead>
3.000-5.000 Euro<\/td>Getting started<\/td>30-60 sec. social media video, 1 day of shooting <\/td><\/tr>
5.000-10.000 Euro<\/td>Standard<\/td>60-90 sec. promotional video, 1-2 shooting days <\/td><\/tr>
10,000-20,000 euros<\/td>Premium<\/td>TV commercial or image film, motion graphics<\/td><\/tr>
20,000+ Euro<\/td>High-end<\/td>Cinema spot, multi-location, special effects<\/td><\/tr><\/tbody><\/table><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Hidden costs you should know about<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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So that there are no nasty surprises at the end:<\/p>