{"id":9448,"date":"2026-02-18T01:05:42","date_gmt":"2026-02-18T00:05:42","guid":{"rendered":"https:\/\/eigenart-filmproduktion.de\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/"},"modified":"2026-07-31T08:45:16","modified_gmt":"2026-07-31T06:45:16","slug":"roi-calculator-for-recruiting-videos-how-to-convince-your-management","status":"publish","type":"post","link":"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/","title":{"rendered":"Recruiting Video ROI: How to convince your management in 2026"},"content":{"rendered":"<section style=\"background: linear-gradient(135deg, #1a1a2e 0%, #16213e 100%); padding: 80px 20px; text-align: center;\">\n<div style=\"max-width: 800px; margin: 0 auto;\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#Recruiting_video_ROI_calculator_for_recruiting_videos_How_to_convince_your_management\" >Recruiting video ROI calculator for recruiting videos: How to convince your management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#What_does_an_unfilled_position_really_cost\" >What does an unfilled position really cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#The_4_Recruiting_Video_ROI_levers\" >The 4 Recruiting Video ROI levers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#1_more_qualified_applications\" >1. more qualified applications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#2_shorter_time-to-hire\" >2. shorter time-to-hire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#3_lower_fluctuation\" >3. lower fluctuation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#4_reach_beyond_paid_channels\" >4. reach beyond paid channels<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#Recruiting_video_ROI_calculation_A_concrete_example\" >Recruiting video ROI calculation: A concrete example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#The_CFO_argument_How_to_present_the_business_case\" >The CFO argument: How to present the business case<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#Step_1_Identify_actual_costs\" >Step 1: Identify actual costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#Step_2_Name_levers\" >Step 2: Name levers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#Step_3_Investment_and_amortization\" >Step 3: Investment and amortization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#Step_4_Emphasize_sustainability\" >Step 4: Emphasize sustainability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#What_a_good_recruiting_video_must_do\" >What a good recruiting video must do<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#Conclusion_Recruiting_video_is_not_a_marketing_budget_%E2%80%93_it_is_HR_efficiency\" >Conclusion: Recruiting video is not a marketing budget &#8211; it is HR efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/#Request_recruiting_video\" >Request recruiting video<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"color: #ffffff; font-size: 36px; font-weight: 700; line-height: 1.3; margin-bottom: 20px;\"><span class=\"ez-toc-section\" id=\"Recruiting_video_ROI_calculator_for_recruiting_videos_How_to_convince_your_management\"><\/span>Recruiting video ROI calculator for recruiting videos:<br \/>How to convince your management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #ffffff; font-size: 18px; line-height: 1.6; margin-bottom: 10px;\">With concrete figures from cost factor to investment &#8211; the CFO argument that works.<\/p>\n<p style=\"color: #cccccc; font-size: 16px;\">Reading time: 10 minutes | Updated: February 2026<\/p>\n<\/p><\/div>\n<\/section>\n<section style=\"background: #1a1a2e; padding: 0; margin: 0;\">\n  <img decoding=\"async\" src=\"https:\/\/eigenart-filmproduktion.de\/wp-content\/uploads\/2026\/02\/recruiting-video-roi-boardroom-hero.jpg\" alt=\"Recruiting video ROI presentation - convince management\" style=\"width: 100%; display: block; max-height: 500px; object-fit: cover;\" loading=\"lazy\" title=\"\"><\/p>\n<p style=\"font-size:14px; color:#888; text-align:center; font-style:italic; margin:12px 0 0;\">Recruiting Video ROI Presentation \u2013 Convincing Executive Management (stock image, AI-generated)<\/p>\n<\/section>\n<section style=\"background: #ffffff; padding: 60px 20px;\">\n<div style=\"max-width: 800px; margin: 0 auto;\">\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">You are convinced: A <strong>recruiting video ROI<\/strong> can be clearly calculated &#8211; but how do you convince your management? Your CFO asks: &#8220;What are the concrete benefits?&#8221; <\/p>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">A legitimate question. And fortunately one that can be answered with real figures. Because vacancies cost your company hard cash every day &#8211; but this is rarely calculated so clearly.  <\/p>\n<\/p><\/div>\n<\/section>\n<section style=\"background: #f8f9fa; padding: 60px 20px;\">\n<div style=\"max-width: 900px; margin: 0 auto;\">\n<h2 style=\"font-size: 32px; font-weight: 700; color: #1a1a2e; margin-bottom: 30px;\"><span class=\"ez-toc-section\" id=\"What_does_an_unfilled_position_really_cost\"><\/span>What does an unfilled position really cost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-bottom: 30px;\">Most companies massively underestimate the real costs of a vacancy. Here is the calculation for a typical specialist position (annual salary: 60,000 euros): <\/p>\n<table style=\"width:100%; border-collapse: collapse;\">\n<thead>\n<tr style=\"background-color: #1a1a2e; color: white;\">\n<th style=\"padding: 16px 20px; text-align: left; font-weight: 600;\">Cost block<\/th>\n<th style=\"padding: 16px 20px; text-align: left; font-weight: 600;\">Calculation of<\/th>\n<th style=\"padding: 16px 20px; text-align: left; font-weight: 600;\">Amount<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #f8f9fa;\">\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; font-weight: 600;\">Loss of productivity<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #666;\">50% annual salary (additional workload for team, loss of customers)<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #00BCD4; font-weight: 600;\">30.000 \u20ac<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; font-weight: 600;\">Recruiting costs<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #666;\">Job advertisements, HR time expenditure, headhunter if necessary<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #00BCD4; font-weight: 600;\">8.000 &#8211; 25.000 \u20ac<\/td>\n<\/tr>\n<tr style=\"background-color: #f8f9fa;\">\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; font-weight: 600;\">Onboarding<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #666;\">6-12 months to full productivity (approx. 20% salary)<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #00BCD4; font-weight: 600;\">12.000 \u20ac<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; font-weight: 600;\">Risk of misplacement<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #666;\">If the employee is hired quickly due to pressure (30% of cases)<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #00BCD4; font-weight: 600;\">+40.000 \u20ac<\/td>\n<\/tr>\n<tr style=\"background-color: #1a1a2e;\">\n<td style=\"padding: 16px 20px; font-weight: 700; color: #ffffff;\">Total vacancy costs<\/td>\n<td style=\"padding: 16px 20px; color: #cccccc;\">Per vacant specialist position (\u00d8 127 days open)<\/td>\n<td style=\"padding: 16px 20px; color: #00BCD4; font-weight: 700; font-size: 20px;\">50.000 &#8211; 107.000 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!--ea-rel--><\/p>\n<p style=\"font-size:15px;color:#666;text-align:center;margin:36px auto 0;max-width:800px;\">More Cost Guides: <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/corporate-video-costs-2025-the-complete-price-guide-for-your-corporate-video\/\" style=\"color:#00bcd4;\">Promotional Video Costs<\/a> \u00b7 <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/elementor-9125\/\" style=\"color:#00bcd4;\">Advertising Video Costs<\/a> \u00b7 <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/services\/drone-footage\/\" style=\"color:#00bcd4;\">Drone Footage Costs<\/a><\/p>\n<p><!--ea-cta-mid--><\/p>\n<div style=\"background:#1a1a2e;border-radius:8px;padding:32px 28px;text-align:center;margin:40px auto;max-width:800px;\">\n<p style=\"color:#ffffff;font-family:Montserrat,sans-serif;font-size:22px;font-weight:700;margin:0 0 10px;\">How much will your project cost, specifically?<\/p>\n<p style=\"color:#cfd8e3;font-size:16px;line-height:1.7;margin:0 auto 24px;max-width:560px;\">Tell us briefly what you have in mind\u2014during the free initial consultation, you&#8217;ll receive an honest assessment with no obligation.<\/p>\n<p><a href=\"tel:+4961190067225\" style=\"display:inline-block;background:#00BCD4;color:#1a1a2e;font-weight:700;text-decoration:none;padding:14px 30px;border-radius:4px;font-size:17px;margin:6px;\">Call now: 0611 90067225<\/a><br \/>\n<a href=\"https:\/\/wa.me\/4917625121220?text=Hallo%2C%20ich%20interessiere%20mich%20f%C3%BCr%20eine%20Videoproduktion.\" style=\"display:inline-block;background:#25D366;color:#ffffff;font-weight:700;text-decoration:none;padding:14px 30px;border-radius:4px;font-size:17px;margin:6px;\" target=\"_blank\" rel=\"noopener\">Send a WhatsApp message<\/a>\n<\/div>\n<p style=\"font-size: 15px; color: #888; margin-top: 15px; font-style: italic;\">Source: DIHK Fachkr\u00e4ftereport, own calculations based on industry averages<\/p>\n<\/p><\/div>\n<\/section>\n<section style=\"background: #ffffff; padding: 60px 20px;\">\n<div style=\"max-width: 800px; margin: 0 auto;\">\n<h2 style=\"font-size: 32px; font-weight: 700; color: #1a1a2e; margin-bottom: 30px;\"><span class=\"ez-toc-section\" id=\"The_4_Recruiting_Video_ROI_levers\"><\/span>The 4 Recruiting Video ROI levers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">A professional recruiting video attacks four areas simultaneously:<\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"1_more_qualified_applications\"><\/span>1. more qualified applications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">Job advertisements with video &#8211; whether <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/explainer-video-agency-or-freelancer-the-honest-comparison-2026\/\" rel=\"noopener\">explanatory video<\/a> or recruiting film &#8211; receive an average of 34% more applications. More importantly, applicants are a better fit because they already have a realistic picture of your company from the video. <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"2_shorter_time-to-hire\"><\/span>2. shorter time-to-hire<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">If applicants already know the company, interviews and decision-making processes are shortened. Our customers report 20-40% shorter time-to-hire &#8211; that means fewer weeks of lost productivity. <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"3_lower_fluctuation\"><\/span>3. lower fluctuation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">Applicants hired through an authentic video are less likely to quit in the first 12 months. Realistic Job Preview has been proven to reduce early turnover by 15-25%. <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"4_reach_beyond_paid_channels\"><\/span>4. reach beyond paid channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">A good recruiting video is shared &#8211; by employees, in social networks, in industry groups. This is organic reach that you don&#8217;t have to pay for separately. <\/p>\n<\/p><\/div>\n<\/section>\n<section style=\"background: #f8f9fa; padding: 60px 20px;\">\n<div style=\"max-width: 900px; margin: 0 auto;\">\n<h2 style=\"font-size: 32px; font-weight: 700; color: #1a1a2e; margin-bottom: 30px;\"><span class=\"ez-toc-section\" id=\"Recruiting_video_ROI_calculation_A_concrete_example\"><\/span>Recruiting video ROI calculation: A concrete example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-bottom: 30px;\">Assumptions: Company with 5 open specialist positions per year, annual salary \u00d8 55,000 euros, current time-to-hire 127 days:<\/p>\n<table style=\"width:100%; border-collapse: collapse;\">\n<thead>\n<tr style=\"background-color: #1a1a2e; color: white;\">\n<th style=\"padding: 16px 20px; text-align: left; font-weight: 600;\">Position<\/th>\n<th style=\"padding: 16px 20px; text-align: left; font-weight: 600;\">Without recruiting video<\/th>\n<th style=\"padding: 16px 20px; text-align: left; font-weight: 600;\">With recruiting video<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #f8f9fa;\">\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; font-weight: 600;\">Time-to-hire (\u00d8)<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #666;\">127 days<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #27ae60; font-weight: 600;\">89 days (-30%)<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; font-weight: 600;\">Productivity loss \/ job<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #666;\">19.164 \u20ac<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #27ae60; font-weight: 600;\">13.415 \u20ac (-5.749 \u20ac)<\/td>\n<\/tr>\n<tr style=\"background-color: #f8f9fa;\">\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; font-weight: 600;\">Savings in 5 positions<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #666;\">&#8211;<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #27ae60; font-weight: 600;\">28,745 \u20ac \/ year<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; font-weight: 600;\">Reduction in misplacements (-20%)<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #666;\">&#8211;<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #27ae60; font-weight: 600;\">approx. 16,000 \u20ac \/ year<\/td>\n<\/tr>\n<tr style=\"background-color: #1a1a2e;\">\n<td style=\"padding: 16px 20px; font-weight: 700; color: #ffffff;\">Total savings Year 1<\/td>\n<td style=\"padding: 16px 20px; color: #cccccc;\">&#8211;<\/td>\n<td style=\"padding: 16px 20px; color: #00BCD4; font-weight: 700; font-size: 20px;\">approx. 44,745 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"background: #1a1a2e; border-left: 4px solid #00bcd4; padding: 25px 30px; margin-top: 30px; border-radius: 4px;\">\n<p style=\"font-size: 18px; color: #ffffff; font-weight: 600; margin: 0;\"><a href=\"https:\/\/eigenart-filmproduktion.de\/en\/corporate-video-costs-2025-the-complete-price-guide-for-your-corporate-video\/\" rel=\"noopener\">Investment recruiting video: 8.000<\/a> &#8211; 12.000 \u20ac<\/p>\n<p style=\"font-size: 22px; color: #00bcd4; font-weight: 700; margin: 10px 0 0 0;\">ROI in the first year: 273 &#8211; 459 %<\/p>\n<p style=\"font-size: 15px; color: #aaaaaa; margin: 8px 0 0 0;\">The video works for several years &#8211; the ROI continues to increase every year.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section style=\"background: #ffffff; padding: 60px 20px;\">\n<div style=\"max-width: 800px; margin: 0 auto;\">\n<h2 style=\"font-size: 32px; font-weight: 700; color: #1a1a2e; margin-bottom: 30px;\"><span class=\"ez-toc-section\" id=\"The_CFO_argument_How_to_present_the_business_case\"><\/span>The CFO argument: How to present the business case<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">When you go into budget approval, you need a clear structure. Here is the tried and tested argumentation: <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"Step_1_Identify_actual_costs\"><\/span>Step 1: Identify actual costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">&#8220;Last year, we did not fill X vacancies for an average of Y days. This corresponds to a productivity loss of Z euros.&#8221; <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"Step_2_Name_levers\"><\/span>Step 2: Name levers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">&#8220;A recruiting video has been proven to reduce our time-to-hire by 20-40% and early turnover by 15-25%. In concrete terms, this means&#8230;&#8221; <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"Step_3_Investment_and_amortization\"><\/span>Step 3: Investment and amortization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">&#8220;The one-off investment of X euros will pay for itself within Y months. From then on, every vacancy week saved is pure profit.&#8221; <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"Step_4_Emphasize_sustainability\"><\/span>Step 4: Emphasize sustainability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">&#8220;Unlike a job advertisement, which expires after 30 days, a professional video is effective for 3-5 years. The cost per filled position therefore decreases with each use.&#8221; <\/p>\n<\/p><\/div>\n<\/section>\n<section style=\"background: #f8f9fa; padding: 60px 20px;\">\n<div style=\"max-width: 800px; margin: 0 auto;\">\n<h2 style=\"font-size: 32px; font-weight: 700; color: #1a1a2e; margin-bottom: 30px;\"><span class=\"ez-toc-section\" id=\"What_a_good_recruiting_video_must_do\"><\/span>What a good recruiting video must do<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">Not every video achieves these recruiting video ROI figures. It depends on the right implementation: <\/p>\n<ul style=\"font-size: 17px; line-height: 2.2; color: #444; padding-left: 20px; margin-top: 20px;\">\n<li><strong>Authenticity beats high gloss<\/strong> &#8211; real employees, real everyday work. Applicants immediately notice whether this is fake <\/li>\n<li><strong>Clear message in the first 8 seconds<\/strong> &#8211; Why would anyone want to work here? This must be clear immediately <\/li>\n<li><strong>Target group defined<\/strong> &#8211; A video for engineers looks different from one for nurses or IT specialists<\/li>\n<li><strong>Multiple uses planned<\/strong> &#8211; LinkedIn, career site, job fairs, internal communication. Consider format variants right from the start <\/li>\n<li><strong>Call-to-action<\/strong> &#8211; What should the viewer do? Apply, find out more, book an appointment? <\/li>\n<\/ul><\/div>\n<\/section>\n<section style=\"background: #ffffff; padding: 60px 20px;\">\n<div style=\"max-width: 800px; margin: 0 auto;\">\n<h2 style=\"font-size: 32px; font-weight: 700; color: #1a1a2e; margin-bottom: 30px;\"><span class=\"ez-toc-section\" id=\"Conclusion_Recruiting_video_is_not_a_marketing_budget_%E2%80%93_it_is_HR_efficiency\"><\/span>Conclusion: Recruiting video is not a marketing budget &#8211; it is HR efficiency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">The biggest mistake in the budget discussion: The <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/recruiting-video-2025-the-ultimate-guide-to-employee-recruitment-with-video\/\" rel=\"noopener\">recruiting video<\/a> is categorized as a marketing expense. This is wrong. It is an HR efficiency measure with a directly measurable impact on vacancy costs, time-to-hire and fluctuation.  <\/p>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">If you do the math &#8211; how much does each vacancy cost your company every day? &#8211; the investment in a professional recruiting video quickly becomes very small. <\/p>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\"><strong>The question is not whether you can afford a recruiting video. The question is whether you can afford not to have one. <\/strong><\/p>\n<\/p><\/div>\n<\/section>\n<section style=\"background: #1a1a2e; padding: 70px 20px; text-align: center;\">\n<div style=\"max-width: 600px; margin: 0 auto;\">\n<h2 style=\"color: #ffffff; font-size: 32px; font-weight: 700; margin-bottom: 20px;\"><span class=\"ez-toc-section\" id=\"Request_recruiting_video\"><\/span>Request recruiting video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #cccccc; font-size: 17px; line-height: 1.8; margin-bottom: 30px;\">We will create a customized recruiting video ROI calculation for your company &#8211; free of charge and without obligation.<\/p>\n<p>    <a href=\"tel:061190067225\" style=\"color: #00bcd4; font-size: 26px; font-weight: 600; text-decoration: none; display: block; margin-bottom: 12px;\">0611-90067225<\/a><br \/>\n    <a href=\"mailto:d.leonforte@eigenart-filmproduktion.de\" style=\"color: #aaaaaa; font-size: 16px; text-decoration: none;\">d.leonforte@eigenart-filmproduktion.de<\/a>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Recruiting video ROI calculator for recruiting videos:How to convince your management With concrete figures from cost factor to investment &#8211; the CFO argument that works. Reading time: 10 minutes | Updated: February 2026 Recruiting Video ROI Presentation \u2013 Convincing Executive Management (stock image, AI-generated) You are convinced: A recruiting video ROI can be clearly calculated [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"Recruiting Video ROI: How to convince your management in 2026","rank_math_description":"Calculate recruiting video ROI: Vacancy costs, time-to-hire and fluctuation in figures. The CFO argumentation with a concrete calculation example for budget approval. 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