{"id":9883,"date":"2026-07-22T08:49:59","date_gmt":"2026-07-22T06:49:59","guid":{"rendered":"https:\/\/eigenart-filmproduktion.de\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/"},"modified":"2026-07-31T16:51:44","modified_gmt":"2026-07-31T14:51:44","slug":"how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre","status":"publish","type":"post","link":"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/","title":{"rendered":"How Much Does a Documentary-Style Brand Film Cost? Prices, Packages, and an Explanation of the Genre"},"content":{"rendered":"<div style=\"background: linear-gradient(135deg, #1a1a2e 0%, #16213e 100%); padding: 80px 20px 60px; text-align: center;\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#How_Much_Does_a_Documentary-Style_Brand_Film_Cost_Prices_Packages_and_an_Explanation_of_the_Genre\" >How Much Does a Documentary-Style Brand Film Cost? Prices, Packages, and an Explanation of the Genre<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#The_short_answer_This_is_how_much_a_documentary-style_brand_film_will_cost_in_2026\" >The short answer: This is how much a documentary-style brand film will cost in 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#What_Is_a_Documentary-Style_Brand_Film_The_Three_Shifts\" >What Is a Documentary-Style Brand Film? The Three Shifts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#1_Documentary_rather_than_promotional\" >1. Documentary rather than promotional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#2_Branded_Film_Instead_of_a_Report\" >2. Branded Film Instead of a Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#3_Video_Instead_of_Content\" >3. Video Instead of Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#The_Packages_Brand_Profile_Brand_History_Brand_Universe\" >The Packages: Brand Profile, Brand History, Brand Universe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#The_Four_Layers_of_the_Brand_Universe\" >The Four Layers of the Brand Universe<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#Disc_1_The_Main_Feature\" >Disc 1: The Main Feature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#Section_2_Employee_Testimonials\" >Section 2: Employee Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#Shift_3_On-Set_Support\" >Shift 3: On-Set Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#Layer_4_Moving_Image_Series\" >Layer 4: Moving Image Series<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#Distinction_Documentary-Style_Brand_Film_vs_Traditional_Image_Film\" >Distinction: Documentary-Style Brand Film vs. Traditional Image Film<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#A_Day_of_Filming_A_Comparison_of_Staged_vs_Documentary_Styles\" >A Day of Filming: A Comparison of Staged vs. Documentary Styles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#The_6_Cost_Factors_in_Documentary-Style_Brand_Films\" >The 6 Cost Factors in Documentary-Style Brand Films<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#1_Shooting_Time_and_Proximity\" >1. Shooting Time and Proximity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#2_Protagonists_Instead_of_Actors\" >2. Protagonists Instead of Actors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#3_Editing_Structure_Using_Actual_Footage\" >3. Editing Structure Using Actual Footage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#4_Team_Size\" >4. Team Size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#5_Music_and_Licenses\" >5. Music and Licenses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#6_Service_Life_and_Derivatives\" >6. Service Life and Derivatives<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#Sample_Calculation_How_much_does_a_brand_video_cost_per_year%E2%80%94and_per_contact\" >Sample Calculation: How much does a brand video cost per year\u2014and per contact?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#How_to_Spot_a_Legitimate_Offer_7_Checkpoints\" >How to Spot a Legitimate Offer: 7 Checkpoints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#How_a_Documentary-Style_Brand_Film_Is_Made_Process_and_Timeline\" >How a Documentary-Style Brand Film Is Made: Process and Timeline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#Who_stands_to_benefit_from_this%E2%80%94and_who_doesnt\" >Who stands to benefit from this\u2014and who doesn&#8217;t?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#Frequently_Asked_Questions_About_Documentary-Style_Brand_Films\" >Frequently Asked Questions About Documentary-Style Brand Films<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#How_much_does_a_brand_film_cost\" >How much does a brand film cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#What_is_the_difference_between_a_corporate_video_and_a_brand_video\" >What is the difference between a corporate video and a brand video?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#Is_a_documentary_film_less_expensive_than_a_scripted_film\" >Is a documentary film less expensive than a scripted film?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#How_long_can_you_use_a_branded_video\" >How long can you use a branded video?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#Do_we_need_a_script\" >Do we need a script?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#What_if_our_employees_dont_want_to_be_on_camera\" >What if our employees don&#8217;t want to be on camera?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#How_long_does_production_take\" >How long does production take?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#Can_we_start_small_and_expand_later\" >Can we start small and expand later?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#Conclusion_Invest_in_evidence_not_in_claims\" >Conclusion: Invest in evidence, not in claims<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/eigenart-filmproduktion.de\/en\/how-much-does-a-documentary-style-brand-film-cost-prices-packages-and-an-explanation-of-the-genre\/#What_story_does_your_brand_tell\" >What story does your brand tell?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 style=\"color: #ffffff; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 38px; font-weight: 700; margin: 0 auto; max-width: 900px;\"><span class=\"ez-toc-section\" id=\"How_Much_Does_a_Documentary-Style_Brand_Film_Cost_Prices_Packages_and_an_Explanation_of_the_Genre\"><\/span>How Much Does a Documentary-Style Brand Film Cost? Prices, Packages, and an Explanation of the Genre <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p style=\"color: #ffffff; font-size: 18px; margin: 25px auto 0; max-width: 700px;\">From a brand profile starting at 12,000 euros to a brand universe as an annual campaign: What defines the genre\u2014and what it realistically costs.<\/p>\n<p style=\"color: #cccccc; font-size: 15px; margin-top: 20px;\">Reading time: 12 minutes | Updated: July 2026<\/p>\n<\/div>\n<div style=\"max-width: 800px; margin: 0 auto; padding: 50px 20px 0;\">\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">Anyone searching for \u201cbrand film costs\u201d will come across price lists for image films: 3,000 euros here, 25,000 euros there, with per-minute rates and flat rates per shooting day in between. That\u2019s not wrong\u2014but it answers the wrong question. After all, a <strong>documentary-style brand film<\/strong> isn\u2019t just a corporate video with a different label. It\u2019s a genre in its own right, with its own approach, its own impact, and its own pricing logic.   <\/p>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">We coined the term because, after 15 years and over 1,000 productions, we saw a gap: between the glossy promotional image film\u2014which no one believes anymore\u2014and the journalistic report, which doesn\u2019t serve the brand. The documentary-style brand film lies right in between. In this guide, we define the genre\u2014and disclose the prices you should expect.  <\/p>\n<\/div>\n<div style=\"max-width: 800px; margin: 40px auto 0; padding: 0 20px;\">\n<h2 style=\"color: #1a1a2e; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"The_short_answer_This_is_how_much_a_documentary-style_brand_film_will_cost_in_2026\"><\/span>The short answer: This is how much a documentary-style brand film will cost in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"border-left: 4px solid #00BCD4; background: #f0fbfd; padding: 25px 30px; margin-top: 25px;\">\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin: 0;\"><strong>In 2026, a documentary-style brand film will cost 12,000 euros or more (brand profile), while more extensive productions involving multiple shooting phases will cost 22,000 euros or more (brand story).<\/strong>  Those who opt for ongoing cinematic coverage of their brand work with a retainer model (brand universe). By way of comparison: A traditional corporate video costs between 6,000 and 30,000 euros\u2014the difference lies less in the price than in the approach and the lifespan of the final product. <\/p>\n<\/div>\n<\/div>\n<div style=\"max-width: 800px; margin: 50px auto 0; padding: 0 20px;\">\n<h2 style=\"color: #1a1a2e; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"What_Is_a_Documentary-Style_Brand_Film_The_Three_Shifts\"><\/span>What Is a Documentary-Style Brand Film? The Three Shifts <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">The genre can best be explained through three deliberate shifts\u2014three choices that set it apart from the norm:<\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"1_Documentary_rather_than_promotional\"><\/span>1. Documentary rather than promotional<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">The classic corporate image film is staged: posed handshakes, scripted statements, drone shots flying over the company headquarters. The documentary-style brand film observes. Real employees doing real work, interviews without teleprompters, moments that can\u2019t be planned\u2014only captured. The result feels credible not because it claims to be credible, but because it doesn\u2019t need to make that claim. We call this <strong>\u201ctrust architecture<\/strong>\u201d: Trust isn\u2019t built through messages, but through evidence.    <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"2_Branded_Film_Instead_of_a_Report\"><\/span>2. Branded Film Instead of a Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">Documentary doesn\u2019t mean aimless. A television report belongs to the journalist\u2014a brand film belongs to your brand. Every filming decision, every cut, and every choice of music contributes to a brand position that is defined before the first day of shooting. The difference from a news report lies in the intentional storytelling: We search through the raw footage for the story your brand needs to tell\u2014not just any story that happens to occur.   <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"3_Video_Instead_of_Content\"><\/span>3. Video Instead of Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">Content is designed to be consumed: posted today, forgotten tomorrow. A film is designed to make an impact. The documentary-style brand film serves as the foundation from which content can be derived\u2014employee testimonials, series episodes, social media snippets\u2014but it is not itself a disposable product. When done well, it lasts three to five years: on the website, in sales, at trade shows, and in recruiting. This longevity is the most important factor in any honest cost analysis.    <\/p>\n<\/div>\n<div style=\"max-width: 900px; margin: 50px auto 0; padding: 0 20px;\">\n<h2 style=\"color: #1a1a2e; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"The_Packages_Brand_Profile_Brand_History_Brand_Universe\"><\/span>The Packages: Brand Profile, Brand History, Brand Universe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin: 20px 0 30px;\">Instead of per-minute rates, we offer three clearly defined packages\u2014ranging from a compact starter package to ongoing video coverage of your brand:<\/p>\n<table style=\"width:100%; border-collapse: collapse;\">\n<thead>\n<tr style=\"background-color: #1a1a2e; color: white;\">\n<th style=\"padding: 16px 20px; text-align: left; font-weight: 600;\">Package<\/th>\n<th style=\"padding: 16px 20px; text-align: left; font-weight: 600;\">Investment<\/th>\n<th style=\"padding: 16px 20px; text-align: left; font-weight: 600;\">Scope<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #f8f9fa;\">\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee;\"><strong>Brand Profile<\/strong><\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; font-weight: 600; color: #00BCD4;\">Starting at \u20ac12,000<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #666;\">A feature-length documentary (3\u20135 min.), 2 days of filming, real-life protagonists, narrative editing, music license, web versions<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee;\"><strong>Brand History<\/strong><\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; font-weight: 600; color: #00BCD4;\">Starting at \u20ac22,000<\/td>\n<td style=\"padding: 16px 20px; border-bottom: 1px solid #eee; color: #666;\">Main film plus a series of employee testimonials, multiple filming phases spanning weeks or months, genuine development rather than a snapshot, chapter-based versions for individual channels<\/td>\n<\/tr>\n<tr style=\"background-color: #f8f9fa;\">\n<td style=\"padding: 16px 20px;\"><strong>Brand Universe<\/strong><\/td>\n<td style=\"padding: 16px 20px; font-weight: 600; color: #00BCD4;\">Retainer<\/td>\n<td style=\"padding: 16px 20px; color: #666;\">Ongoing cinematic coverage in four parts: main film, employee testimonials, behind-the-scenes footage, and a video series\u2014budgeted for planning and produced on an ongoing basis<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!--ea-rel--><\/p>\n<p style=\"font-size:15px;color:#666;text-align:center;margin:36px auto 0;max-width:800px;\">More Cost Guides: <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/corporate-video-costs-2025-the-complete-price-guide-for-your-corporate-video\/\" style=\"color:#00bcd4;\">Promotional Video Costs<\/a> \u00b7 <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/elementor-9125\/\" style=\"color:#00bcd4;\">Advertising Video Costs<\/a> \u00b7 <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/services\/drone-footage\/\" style=\"color:#00bcd4;\">Drone Footage Costs<\/a><\/p>\n<p><!--ea-cta-mid--><\/p>\n<div style=\"background:#1a1a2e;border-radius:8px;padding:32px 28px;text-align:center;margin:40px auto;max-width:800px;\">\n<p style=\"color:#ffffff;font-family:Montserrat,sans-serif;font-size:22px;font-weight:700;margin:0 0 10px;\">How much will your project cost, specifically?<\/p>\n<p style=\"color:#cfd8e3;font-size:16px;line-height:1.7;margin:0 auto 24px;max-width:560px;\">Tell us briefly what you have in mind\u2014during the free initial consultation, you&#8217;ll receive an honest assessment with no obligation.<\/p>\n<p><a href=\"tel:+4961190067225\" style=\"display:inline-block;background:#00BCD4;color:#1a1a2e;font-weight:700;text-decoration:none;padding:14px 30px;border-radius:4px;font-size:17px;margin:6px;\">Call now: 0611 90067225<\/a><br \/>\n<a href=\"https:\/\/wa.me\/4917625121220?text=Hallo%2C%20ich%20interessiere%20mich%20f%C3%BCr%20eine%20Videoproduktion.\" style=\"display:inline-block;background:#25D366;color:#ffffff;font-weight:700;text-decoration:none;padding:14px 30px;border-radius:4px;font-size:17px;margin:6px;\" target=\"_blank\" rel=\"noopener\">Send a WhatsApp message<\/a>\n<\/div>\n<p style=\"font-size: 15px; color: #888; margin-top: 15px;\">All prices are net and are approximate\u2014the specific scope will be determined during the initial consultation.<\/p>\n<\/div>\n<div style=\"max-width: 800px; margin: 50px auto 0; padding: 0 20px;\">\n<h2 style=\"color: #1a1a2e; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"The_Four_Layers_of_the_Brand_Universe\"><\/span>The Four Layers of the Brand Universe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">The Retainer Model is not a \u201cvideo subscription,\u201d but rather a system consisting of four interlocking layers. Each layer plays a distinct role in building <strong>brand resonance<\/strong> \u2014a brand\u2019s ability to strike a chord with the right people: <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"Disc_1_The_Main_Feature\"><\/span>Disc 1: The Main Feature<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">The cinematic foundation\u2014a single narrative that captures the essence of your brand. It\u2019s featured on the homepage, kicks off pitches and trade show presentations, and is refined every few years rather than discarded. <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"Section_2_Employee_Testimonials\"><\/span>Section 2: Employee Testimonials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">Short, documentary-style individual portraits of people within the company\u2014from trainees to executives. They form the backbone of employer branding and <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/services\/recruiting-video-2\/\" style=\"color: #00bcd4;\">recruiting<\/a>, because applicants believe in people, not slogans. <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"Shift_3_On-Set_Support\"><\/span>Shift 3: On-Set Support<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">The camera is there whenever something happens at the company: a product launch, an anniversary, a renovation, a trade show. It\u2019s not a separate film project with its own overhead\u2014but rather a continuously growing collection of authentic archival footage that will later be used to create films that could never be shot again. <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"Layer_4_Moving_Image_Series\"><\/span>Layer 4: Moving Image Series<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">The current format for your channels\u2014documentary-style episodes with a consistent visual style, drawn from layers 1 through 3. This creates social content that aligns with the brand, rather than being improvised to game the algorithm. <\/p>\n<div style=\"border-left: 4px solid #00BCD4; background: #f0fbfd; padding: 25px 30px; margin-top: 30px;\">\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin: 0;\"><strong>Why the system is more cost-effective than individual commissions:<\/strong> If you commission a new production four times a year on an individual basis, you pay four times for the briefing, onboarding, concept, and setup. In the Brand Universe, these fixed costs are incurred only once\u2014after that, the budget goes toward production time and storytelling rather than startup overhead. <\/p>\n<\/div>\n<\/div>\n<div style=\"max-width: 800px; margin: 50px auto 0; padding: 0 20px;\">\n<h2 style=\"color: #1a1a2e; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"Distinction_Documentary-Style_Brand_Film_vs_Traditional_Image_Film\"><\/span>Distinction: Documentary-Style Brand Film vs. Traditional Image Film<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">A classic <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/services\/image-film\/\" style=\"color: #00bcd4;\">corporate video<\/a> costs between 6,000 and 30,000 euros\u2014you can find a detailed breakdown of prices in our <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/corporate-video-costs-2025-the-complete-price-guide-for-your-corporate-video\/\" style=\"color: #00bcd4;\">Corporate Video Cost Guide<\/a>. It\u2019s the right tool if you need a controlled, professional calling card: defined messages, predictable visuals, and a clear occasion such as a website relaunch or trade show. <\/p>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">A documentary-style brand film is the right tool when credibility is your scarcest resource\u2014for example, when competing for skilled workers, when promoting services that require explanation, or in markets where all competitors are making the same glossy promises. At the entry level, it costs more than a simple promotional video because documentary-style work takes time: more shooting time for moments that are less predictable but more authentic, and significantly more editing work, since the story is discovered in the footage rather than dictated by a script. <\/p>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">Two examples from our portfolio illustrate just how different these two approaches are: the classic, high-profile <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/portfolio\/hcc-image-film\/\" style=\"color: #00bcd4;\">HCC promotional film<\/a> and the <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/portfolio\/heidler-image-video\/\" style=\"color: #00bcd4;\">corporate image video for Heidler<\/a>, which makes extensive use of real employees and documentary-style moments.<\/p>\n<\/div>\n<div style=\"max-width: 800px; margin: 50px auto 0; padding: 0 20px;\">\n<h2 style=\"color: #1a1a2e; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"A_Day_of_Filming_A_Comparison_of_Staged_vs_Documentary_Styles\"><\/span>A Day of Filming: A Comparison of Staged vs. Documentary Styles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">A look at the day of filming itself shows just how differently these two worlds operate. During <strong>a staged shoot<\/strong>, the equipment truck pulls up in the morning: lighting is set up, camera movements are rehearsed, and crew members are assigned their positions and lines. By 2:00 p.m., the scene is set; by 2:20 p.m., it\u2019s in the can\u2014exactly as it was written in the script. Predictable, controlled, repeatable. And that\u2019s exactly what the result looks like.    <\/p>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">When <strong>filming a documentary<\/strong>, a team of two or three people arrives\u2014and immediately immerses itself in the day-to-day life of the company. The camera rolls during shift changes, in the factory floor, and in the break room. The interview with the foreman begins with a ten-minute conversation about his craft before the first actual question is asked. Much of this never makes it into the film. But that one moment when the foreman explains why, after 30 years, he still enjoys walking through the factory gate every morning\u2014that\u2019s something no amount of staging in the world could ever recreate. That\u2019s what the filming is all about. It\u2019s that moment that viewers will remember, quote, and believe.      <\/p>\n<\/div>\n<div style=\"max-width: 800px; margin: 50px auto 0; padding: 0 20px;\">\n<img decoding=\"async\" src=\"https:\/\/eigenart-filmproduktion.de\/wp-content\/uploads\/2026\/07\/02-mid-interview-1.webp\" alt=\"Documentary-style interview with a female employee in the natural light of a modern office\" title=\"Documentary Interview with an Employee\" style=\"width: 100%; height: auto; border-radius: 8px; display: block;\"><\/p>\n<p style=\"font-size:14px; color:#888; text-align:center; font-style:italic; margin:12px 0 0;\">Documentary-style interview with an employee (stock image, AI-generated)<\/p>\n<\/div>\n<div style=\"max-width: 800px; margin: 50px auto 0; padding: 0 20px;\">\n<h2 style=\"color: #1a1a2e; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"The_6_Cost_Factors_in_Documentary-Style_Brand_Films\"><\/span>The 6 Cost Factors in Documentary-Style Brand Films<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"1_Shooting_Time_and_Proximity\"><\/span>1. Shooting Time and Proximity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">Authentic moments can\u2019t be scheduled\u2014you have to be there when they happen. Two days of filming are the minimum for a brand portrait; a brand story requires several filming phases spaced apart so that its evolution becomes visible. In documentary work, time is the price of authenticity.  <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"2_Protagonists_Instead_of_Actors\"><\/span>2. Protagonists Instead of Actors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">There are no actor\u2019s fees\u2014but there is a lot of work involved that is often underestimated: finding protagonists, building trust, and conducting interviews that yield more than just memorized lines. Good interviewing is a craft and the heart of the genre. <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"3_Editing_Structure_Using_Actual_Footage\"><\/span>3. Editing Structure Using Actual Footage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">In a scripted film, the story is finalized before shooting begins. In documentary filmmaking, the story takes shape during editing\u201410 to 20 hours of footage are condensed into a 4-minute film. This dramaturgical process is the single largest cost factor and the reason why cheap \u201cdocumentary\u201d productions usually deliver nothing more than a string of raw audio clips strung together.  <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"4_Team_Size\"><\/span>4. Team Size<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">In documentary filmmaking, \u201csmall\u201d and \u201cflexible\u201d mean having just two or three people on set instead of a ten-person crew with a lighting truck. This saves money compared to large-scale productions\u2014but shifts the effort to experience: A documentary DP must decide in seconds what a planned production takes hours to set up. <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"5_Music_and_Licenses\"><\/span>5. Music and Licenses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">Music carries more emotional weight in documentary films than in commercials\u2014so licensing should be handled with corresponding care. Plan to allocate 3 to 8 percent of the budget for music, sound design, and cinema-quality color correction. <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"6_Service_Life_and_Derivatives\"><\/span>6. Service Life and Derivatives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">A brand film that lasts three to five years\u2014and from which employee testimonials, social media formats, and trade show versions are derived\u2014is costed differently than a standalone video. Make sure to clarify in the proposal which derivative content is included\u2014this is the real factor that determines the cost per contact. <\/p>\n<\/div>\n<div style=\"max-width: 800px; margin: 50px auto 0; padding: 0 20px;\">\n<img decoding=\"async\" src=\"https:\/\/eigenart-filmproduktion.de\/wp-content\/uploads\/2026\/07\/03-mid-editing.webp\" alt=\"A editor is editing interview footage for a documentary-style brand film in a dark editing suite\" title=\"Editing of a documentary-style brand film\" style=\"width: 100%; height: auto; border-radius: 8px; display: block;\"><\/p>\n<p style=\"font-size:14px; color:#888; text-align:center; font-style:italic; margin:12px 0 0;\">Editing a documentary-style brand film (stock image, AI-generated)<\/p>\n<\/div>\n<div style=\"max-width: 800px; margin: 50px auto 0; padding: 0 20px;\">\n<h2 style=\"color: #1a1a2e; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"Sample_Calculation_How_much_does_a_brand_video_cost_per_year%E2%80%94and_per_contact\"><\/span>Sample Calculation: How much does a brand video cost per year\u2014and per contact?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">The purchase price is the wrong metric\u2014what matters is how much a minute of impact costs. Here\u2019s a concrete example: A brand profile costing 12,000 euros, which runs for four years on the website, during sales meetings, at two trade shows per year, and in recruiting, costs 3,000 euros per year. If it reaches only 20,000 relevant contacts during that time\u2014a conservative estimate for a medium-sized company with a functional website and trade show presence\u2014the cost per qualified contact is 60 cents.  <\/p>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">By way of comparison: A low-cost 4,000-euro video that looks embarrassing after twelve months and needs to be replaced costs 4,000 euros per year\u2014plus the cost of replacement, plus the hidden damage that a poor video causes with every single interaction. When it comes to brand presence, cutting corners on production almost always ends up costing more in the long run. Incidentally, the same logic applies even more strongly to recruiting: We calculate the cost of a vacant position per month using <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/roi-calculator-for-recruiting-videos-how-to-convince-your-management\/\" style=\"color: #00bcd4;\">our recruiting video ROI calculator<\/a>.  <\/p>\n<div style=\"border-left: 4px solid #00BCD4; background: #f0fbfd; padding: 25px 30px; margin-top: 25px;\">\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin: 0;\"><strong>Rule of thumb:<\/strong> Divide the cost of each option by its realistic lifespan in years and the expected number of impressions. A documentary-style brand film almost always comes out on top in this calculation\u2014not because it\u2019s cheaper, but because its impact lasts longer. <\/p>\n<\/div>\n<\/div>\n<div style=\"max-width: 800px; margin: 50px auto 0; padding: 0 20px;\">\n<h2 style=\"color: #1a1a2e; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"How_to_Spot_a_Legitimate_Offer_7_Checkpoints\"><\/span>How to Spot a Legitimate Offer: 7 Checkpoints<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">&#8220;Documentary&#8221; has become a buzzword\u2014often it just means: We didn&#8217;t write a script. These seven points distinguish genuine documentary work from rebranded run-of-the-mill fare: <\/p>\n<ul style=\"font-size: 17px; line-height: 2.2; color: #444; padding-left: 20px; margin-top: 20px;\">\n<li><strong>Shooting Time Ratio:<\/strong> Is there enough shooting time available to wait for genuine moments\u2014or is everything crammed into a tightly scheduled day?<\/li>\n<li><strong>Editing effort disclosed:<\/strong> Creating a narrative from raw footage takes weeks, not days. An honest quote reflects that. <\/li>\n<li><strong>Interview Skills:<\/strong> Who conducts the interviews, and what experience do they have? Ask for examples involving inexperienced participants. <\/li>\n<li><strong>Brand Positioning Before the Shoot Schedule:<\/strong> Does the process start with your brand\u2014or directly with dates and equipment lists?<\/li>\n<li><strong>Examples within the genre:<\/strong> Does the portfolio show real people in real situations\u2014or just glossy images with a voice-over?<\/li>\n<li><strong>Consent Procedures:<\/strong> A reputable provider will handle the process of obtaining written consent from your employees\u2014including addressing what happens when an employee leaves the company.<\/li>\n<li><strong>Derivatives defined:<\/strong> Which versions, formats, and usage rights are included? This is exactly where the additional costs will crop up later. <\/li>\n<\/ul>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">These considerations apply regardless of whether you&#8217;re talking to us or another provider\u2014they protect your budget from the most expensive option of all: a film that, in the end, no one wants to show.<\/p>\n<\/div>\n<div style=\"max-width: 800px; margin: 50px auto 0; padding: 0 20px;\">\n<h2 style=\"color: #1a1a2e; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"How_a_Documentary-Style_Brand_Film_Is_Made_Process_and_Timeline\"><\/span>How a Documentary-Style Brand Film Is Made: Process and Timeline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"font-size: 17px; line-height: 2.0; color: #444; padding-left: 20px; margin-top: 20px;\">\n<li><strong>Weeks 1\u20132 \u2014 Resonance Discussion &#038; Brand Positioning:<\/strong> What should the film evoke in whom? What evidence does your brand have to support this? <\/li>\n<li><strong>Weeks 2\u20133 \u2014 Research &#038; Key Players:<\/strong> We identify the people and situations where your brand comes to life\u2014within the company, not just on paper.<\/li>\n<li><strong>Weeks 4\u20136 \u2014 Filming phase(s):<\/strong> Observational camera work, guided interviews, real-life work. For the brand story: several phases spanning several months. <\/li>\n<li><strong>Weeks 6\u20139 \u2014 Dramatic editing:<\/strong> The story is identified in the footage, refined, and evaluated against the brand positioning.<\/li>\n<li><strong>Weeks 9\u201310 \u2014 Final Touches &#038; Edits:<\/strong> Color correction, sound, music, channel edits, delivery.<\/li>\n<\/ul>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">Realistic estimate: 6 to 10 weeks for a brand portrait, 3 to 5 months for a brand story. As <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/film-production-wiesbaden\/\" style=\"color: #00bcd4;\">a film production company based in Wiesbaden<\/a> and operating primarily in the Rhine-Main region\u2014from <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/video-production-frankfurt\/\" style=\"color: #00bcd4;\">Frankfurt<\/a> to Mainz\u2014we can schedule shooting phases flexibly without every trip becoming a cost factor. <\/p>\n<\/div>\n<div style=\"max-width: 800px; margin: 50px auto 0; padding: 0 20px;\">\n<h2 style=\"color: #1a1a2e; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"Who_stands_to_benefit_from_this%E2%80%94and_who_doesnt\"><\/span>Who stands to benefit from this\u2014and who doesn&#8217;t?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">A documentary-style brand film is <strong>a worthwhile investment<\/strong> for companies whose value lies in their people, values, or craftsmanship: mid-sized companies competing for skilled workers, family-owned businesses with a rich history, B2B brands whose services require explanation, and organizations undergoing mergers or transformation. In all these cases, evidence speaks louder than claims. <\/p>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">Three typical scenarios from our practice: A mechanical engineering firm loses job applicants to large corporations with bigger marketing budgets\u2014and wins them back when real colleagues, rather than marketing slogans, talk about their day-to-day work. A family-owned business facing succession wants to preserve what the founding generation has built while they\u2019re still able to share their stories. An IT service provider sells trust but can\u2019t demonstrate it in sales pitches\u2014the video takes care of that before the sales team enters the room.  <\/p>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">It\u2019s <strong>not the right tool<\/strong> if you want to promote a product with a clear call to action\u2014that\u2019s what a <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/services\/advertising-agency\/\" style=\"color: #00bcd4;\">promotional video<\/a> is for (prices in <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/elementor-9125\/\" style=\"color: #00bcd4;\">the Promotional Video Cost Guide<\/a>)\u2014or if your budget is under 10,000 euros: In that case, a focused, authentically produced image film is a better investment than a half-hearted documentary.<\/p>\n<\/div>\n<div style=\"max-width: 800px; margin: 50px auto 0; padding: 0 20px;\">\n<h2 style=\"color: #1a1a2e; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About_Documentary-Style_Brand_Films\"><\/span>Frequently Asked Questions About Documentary-Style Brand Films<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"How_much_does_a_brand_film_cost\"><\/span>How much does a brand film cost?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">A documentary-style brand film starts at 12,000 euros (brand portrait), while more extensive productions involving multiple shooting phases start at 22,000 euros (brand story). Generic \u201cbrand film\u201d offers on the market range from 5,000 to 30,000 euros\u2014most of which are traditional image films. <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_a_corporate_video_and_a_brand_video\"><\/span>What is the difference between a corporate video and a brand video?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">A promotional video represents the company for a specific occasion\u2014a brand film builds the brand over the long term. Produced in a documentary style, it replaces assertions with evidence: real people, real work, and real progress instead of staged messages. <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"Is_a_documentary_film_less_expensive_than_a_scripted_film\"><\/span>Is a documentary film less expensive than a scripted film?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">To some extent. There are no actors, set construction, or large crews\u2014but filming time and editing effort increase significantly. The bottom line is that a high-quality documentary-style brand film is on par with a well-produced corporate image film, but it leaves a more lasting impression.  <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"How_long_can_you_use_a_branded_video\"><\/span>How long can you use a branded video?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">Three to five years is a realistic timeframe because documentary imagery ages more slowly than advertising aesthetics. Trends come and go\u2014but real people doing real work remain credible. Individual employee testimonials are replaced when people leave the company.  <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"Do_we_need_a_script\"><\/span>Do we need a script?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">No\u2014but a clear brand position and a narrative plan. Instead of a screenplay, we create a treatment: Who are the protagonists, what situations do we follow, what questions do we ask? Reality provides the specific lines.  <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"What_if_our_employees_dont_want_to_be_on_camera\"><\/span>What if our employees don&#8217;t want to be on camera?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">That\u2019s normal\u2014and it can be resolved. Documentary filmmaking means small teams, no floodlights, and interviews conducted as conversations. After 15 years, we know how to help people overcome their camera shyness in just a few minutes. Participation is always voluntary\u2014that\u2019s also the only legally sound approach.   <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"How_long_does_production_take\"><\/span>How long does production take?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">A brand profile: 6 to 10 weeks. A brand story: 3 to 5 months, because genuine development takes time. The brand universe evolves continuously on a quarterly basis.  <\/p>\n<h3 style=\"color: #00bcd4; font-size: 20px; font-weight: 600; line-height: 1.35; margin-top: 35px; margin-bottom: 15px;\"><span class=\"ez-toc-section\" id=\"Can_we_start_small_and_expand_later\"><\/span>Can we start small and expand later?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444;\">Yes\u2014that\u2019s exactly what these packages are designed for. The brand portrait is structured in such a way that the visual language, protagonists, and footage can later evolve into the brand\u2019s story or brand universe. You don\u2019t pay twice for anything: What\u2019s filmed today can still be used tomorrow.  <\/p>\n<\/div>\n<div style=\"max-width: 800px; margin: 50px auto 0; padding: 0 20px;\">\n<h2 style=\"color: #1a1a2e; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"Conclusion_Invest_in_evidence_not_in_claims\"><\/span>Conclusion: Invest in evidence, not in claims<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">A documentary-style brand film starts at 12,000 euros\u2014and differs from a traditional corporate image film less in price than in what you get in return: not just another video that claims to be credible, but a film that proves it. Those who think bigger build a cinematic foundation through brand history or a brand universe that will last for years and make every subsequent production more cost-effective. <\/p>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">You can find an overview of all our <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/services\/\" style=\"color: #00bcd4;\">services<\/a> here\u2014from corporate videos to <a href=\"https:\/\/eigenart-filmproduktion.de\/en\/portfolio\/boehringer-ingelheim-recruiting-video\/\" style=\"color: #00bcd4;\">recruitment productions, such as those for Boehringer Ingelheim<\/a>, to ongoing brand support.<\/p>\n<p style=\"font-size: 17px; line-height: 1.8; color: #444; margin-top: 20px;\">And if you\u2019re still unsure which tool is right for your situation, that\u2019s exactly what the initial consultation is for. We\u2019ll give you an honest assessment of what\u2019s right for you, even if the answer is \u201ca classic corporate video\u201d or \u201cnot a video at all yet\u201d\u2014after 15 years in Wiesbaden and over 1,000 productions, we can afford to be that honest. <\/p>\n<\/div>\n<div style=\"background-color: #1a1a2e; padding: 60px 20px; text-align: center; margin-top: 60px;\">\n<h2 style=\"color: #ffffff; font-family: Montserrat, sans-serif; line-height: 1.25; font-size: 28px; font-weight: 700;\"><span class=\"ez-toc-section\" id=\"What_story_does_your_brand_tell\"><\/span>What story does your brand tell?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #ffffff; font-size: 17px; max-width: 600px; margin: 20px auto 30px;\">Free Consultation \u2014 we&#8217;ll listen to you, ask the right questions, and give you honest advice on which package is best suited to your situation.<\/p>\n<p style=\"text-align: center; margin: 0;\"><a style=\"display: inline-block; background-color: #00BCD4; color: #1a1a2e; font-size: 18px; font-weight: 700; text-decoration: none; padding: 16px 40px; border-radius: 4px;\" href=\"tel:061190067225\">0611-90067225<\/a><\/p>\n<p style=\"text-align: center; margin-top: 20px;\"><a style=\"color: #ffffff; font-size: 16px; text-decoration: none;\" href=\"mailto:info@eigenart-filmproduktion.de\">info@eigenart-filmproduktion.de<\/a><\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Was kostet ein Markenfilm?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Ein Dokumentarischer Markenfilm beginnt bei 12.000 Euro (Markenportr\u00e4t), umfangreichere Produktionen mit mehreren Drehphasen bei 22.000 Euro (Markengeschichte). Generische \u201eMarkenfilm\u201c-Angebote am Markt liegen zwischen 5.000 und 30.000 Euro \u2014 meist handelt es sich dabei um klassische Imagefilme.\"}}, {\"@type\": \"Question\", \"name\": \"Was ist der Unterschied zwischen Imagefilm und Markenfilm?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Der Imagefilm repr\u00e4sentiert das Unternehmen zu einem Anlass \u2014 der Markenfilm baut die Marke langfristig auf. Dokumentarisch produziert, ersetzt er Behauptungen durch Beweise: echte Menschen, echte Arbeit, echte Entwicklung statt inszenierter Botschaften.\"}}, {\"@type\": \"Question\", \"name\": \"Ist ein dokumentarischer Film g\u00fcnstiger als ein inszenierter?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Teils. Es entfallen Schauspieler, Set-Bau und gro\u00dfe Crews \u2014 daf\u00fcr steigen Drehzeit und Schnittaufwand deutlich. 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Die konkreten S\u00e4tze liefert die Wirklichkeit.\"}}, {\"@type\": \"Question\", \"name\": \"Was, wenn unsere Mitarbeiter nicht vor die Kamera wollen?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Das ist normal \u2014 und l\u00f6sbar. Dokumentarisches Arbeiten hei\u00dft: kleine Teams, keine Scheinwerfer-Batterien, Interviews als Gespr\u00e4che. Nach 15 Jahren wissen wir, wie aus Kamerascheu in wenigen Minuten Normalit\u00e4t wird. Die Teilnahme bleibt immer freiwillig \u2014 das ist auch rechtlich der einzig saubere Weg.\"}}, {\"@type\": \"Question\", \"name\": \"Wie lange dauert die Produktion?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Ein Markenportr\u00e4t: 6 bis 10 Wochen. Eine Markengeschichte: 3 bis 5 Monate, weil echte Entwicklung Zeit braucht. Das Markenuniversum l\u00e4uft fortlaufend in Quartalstakten.\"}}, {\"@type\": \"Question\", \"name\": \"K\u00f6nnen wir klein anfangen und sp\u00e4ter erweitern?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Ja \u2014 genau daf\u00fcr sind die Pakete gebaut. Das Markenportr\u00e4t ist so angelegt, dass Bildsprache, Protagonisten und Material sp\u00e4ter zur Markengeschichte oder zum Markenuniversum weiterwachsen k\u00f6nnen. Nichts wird doppelt bezahlt: Was heute gedreht wird, bleibt morgen verwendbar.\"}}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Much Does a Documentary-Style Brand Film Cost? Prices, Packages, and an Explanation of the Genre From a brand profile starting at 12,000 euros to a brand universe as an annual campaign: What defines the genre\u2014and what it realistically costs. Reading time: 12 minutes | Updated: July 2026 Anyone searching for \u201cbrand film costs\u201d will [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"Documentary Brand Film: Costs & Packages for 2026","rank_math_description":"Documentary brand film: Packages starting at \u20ac12,000; brand history starting at \u20ac22,000. Genre, Cost Factors & Process \u2014 by Eigenart Filmproduktion, Wiesbaden. 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