DSGVO - Privacy policy

Introduction

With the following data protection declaration, we would like to inform you about the types of your personal data (hereinafter also referred to as “data”) that we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the “Online Offer”).

The terms used are not gender specific.

Status: February 16, 2021

Table of contents

Definitions

This section provides you with an overview of the terms used in this privacy statement. Many of the terms are taken from the law and defined especially in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily to aid understanding. The terms are sorted alphabetically.
  • IP masking: IP masking is a method of deleting the last octet, i.e., the last two numbers of an IP address, so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing procedures, especially in online marketing
  • Conversion measurement: Conversion measurement (also known as “visit action evaluation”) is a method used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users’ devices within the websites on which the marketing activities take place and then retrieved again on the target website. For example, we can track whether the ads we have placed on other websites have been successful.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of “profiles with user-related information”, or “profiles” for short, includes any type of automated processing of personal data that consists of using such personal data to analyze, evaluate or to predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behavior and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and may include visitors’ behavior or interests in certain information, such as web page content. With the help of reach analysis, website owners can see, for example, at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. For reach analysis purposes, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
  • Controller: a “controller” is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is wide-ranging and encompasses practically every handling of data, be it collection, evaluation, storage, transmission or deletion.

Use of Wordfence

We use the security plugin Wordfence on our website, which is developed by Defiant Inc. This is in accordance with the General Data Protection Regulation (GDPR) to protect our website from unauthorized access and cyber threats.

Consent to New Terms of Use and Privacy Policy In accordance with GDPR requirements, we have updated our Terms of Use and Privacy Policy. By continuing to use our products and services, you agree to these updated terms.

Standard Contractual Clauses Defiant provides standard contractual clauses to help our customers meet their data protection and security obligations under the GDPR. These clauses regulate the responsibilities between the customer (as the data controller) and Defiant (as the data processor).

Cookies and Privacy Wordfence uses various cookies to ensure the security of our website. These include:

  • wfwaf-authcookie-(hash): Verifies the current user’s permissions before loading WordPress.
  • wf_loginalerted_(hash): Notifies the Wordfence administrator when an admin logs in from a new device.
  • wfCBLBypass: Allows bypassing the country blocking feature through a hidden URL.
  • wfls-remembered-(hash): Allows users with two-factor authentication enabled to log in without 2FA for up to 30 days.

These cookies help enhance the security of the website while also providing user-friendly navigation.

Processing and Storage of Data The data collected by Wordfence, including IP addresses and browser information, is processed and stored securely and in accordance with GDPR regulations.

Rights of the Data Subjects Visitors to our website have the right to access, correct, delete, or restrict the processing of their personal data, as well as the right to object and file a complaint with a supervisory authority.

For more information on Wordfence’s GDPR compliance and cookie handling, please refer to Defiant Inc.’s Privacy Policy and the specific Wordfence GDPR documentation.

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Implementation of the website: All Web Media GmbH, Jena

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