Did you know what an “exploded view” is? This is the representation of a complex object that is broken down into all its individual parts. A fantastic way to display products and understand them – especially if they are also animated in three dimensions. 3D visualization and animation offer rich possibilities: Products are brought to life and look as real as if you were holding them in your hand. New ideas and concepts can become virtual reality and thus be presented and tested in the perfect environment before production or implementation. Products and processes that require explanation, locations that are difficult to reach, or in character modeling – there are no limits to the user experience.

3D animations – a complex workflow

Until the 3D animation convinces the customer on the screen, there are several project stages to master: Once the visual style has been established and the – mostly hand-drawn – scribbles are ready, the modeling on the computer begins. The 3D artist builds the object, the figure, or the staging in the 3D software – using textures and virtual lighting to create the photorealistic character. Only then does the actual animation process begin, bringing the rendering to life. After that, the frames are rendered as a sequence and go into finishing.

Project planning made easy

Rendering, or rendering, is the process of converting animated 3D images into a finished 2D movie sequence. Depending on the volume and desired output format, this step can take several days or weeks. A TV spot in HD resolution of 15-20 seconds in length, for example, requires up to seven days of rendering. The process of creation and implementation included, up to three months project duration should be planned. A purely static 3D visualization, on the other hand, is much faster and requires a much smaller budget.