Explainer videos: Why quality is becoming increasingly important
When you think back to your childhood, does “Once upon a time there was life” also come to mind on the subject of explainer films? Who didn’t join in the excitement back then when police helper cells, blood cells and the brain command center fought with spaceships against evil viruses and bacteria? The complex biological processes in the body are not only presented in an understandable way by the popular comic video series – it is also great fun. “That’s what it’s all about: Infotainment!” Corinna Leibig, script and directing expert at Eigenart Filmproduktion, has more than 15 years of professional experience and has already produced many EXPLANATORY VIDEO Stories written. “Simply presenting complicated issues is not enough. We have to offer viewers good entertainment and add value to their precious time by picking them up and taking them seriously!” Managing Director and production expert Daniel Leonforte goes one better: “Viewers are the best critics: each of us has seen hundreds of films and has an understanding of high-quality content. What is boring is immediately ZAPPED OFFwhat convinces is GELIKED and shared and remembered.”
It's all a question of style
This short excursion into the history of the explanatory film makes it clear: there are many ways to get your product, your service, or your complex issue moving. And movement peppers dry statistics, facts and figures, yet it contains room for liveliness and narrative depth. Accompanied by a convincing voiceover and fitting music, static information becomes a multi-sensory experience and “Pling” – the penny drops for the viewer. For the realization of such a project you can hardly avoid an explainer video agency.
boost the seo-ranking with explanatory films
Leonforte, an expert in audio-visual communication, sees Eigenart Filmproduktion as a translator into the appropriate design language. He emphasizes how important it is to remain individual: “To stand out from the competition in the market, you need the courage to be authentic. This also includes throwing existing ideas overboard and trying out new things that seem more elaborate at first glance, but have a greater impact on the bottom line. Anyone offering high-quality products or services should present themselves in the same way.” In this context, the explanatory film is also an important marketing tool: visibility to the outside world is increased and, with the SEO you will appear in the video search and be ranked higher by Google.
Our offer: catchy concepts, high-quality imagery and the perfect auditory accompaniment
With its many years of experience and with major clients such as Würth, Leica, or Boehringer Ingelheim, Eigenart Filmproduktion has already REALIZED MANY FILMS, and knows the demands of both the client and the end customer. Eigenart’s broad-based team of experts consists of studied FILM HUSIASTS who are well-versed in both theory and practice. The most important basic element of a successful cooperation is and remains honest communication with mutual trust. Because quality is not only needed in film – it is especially important in interpersonal contact. What does an explainer video cost? How to create an explainer video? We will be happy to answer these questions in a personal meeting.
Examples from our portfolio
Here you can see what well-made explainer videos from an explainer video agency can look like:
You are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationFrequently asked questions about explainer video production
What is an explainer video and when do I need one?
An explainer video makes complex products, services or processes understandable in 60-120 seconds. You need an explainer video if: Your product requires explanation (software, technical solutions, innovative services), customers often ask the same questions (FAQ video saves support time), you want to increase conversion rates (landing pages with explainer video convert 80% better), want to optimize onboarding (train new customers/employees faster), document internal processes (training videos, compliance). Typical industries: SaaS, FinTech, B2B services, healthcare, industry, e-learning. A good explainer video answers in 90 seconds: What is the problem? What is your solution? How does it work? What is the next step?
Animation or real filming - which is better for my explainer video?
Choose animation if: ✓ your product is digital/abstract (software, apps, processes), ✓ you have international target groups (easy to localize), ✓ budget is limited (often cheaper than real shoot), ✓ you want to stay timeless (no outdated hairstyles/fashion), ✓ complex data should be visualized. Choose real twist if: ✓ Personal touch is important (trust by real people), ✓ You want to show products physically, ✓ You want to convey B2B expertise (experts in front of the camera), ✓ Authenticity is paramount. Hybrid approach (both): Combination of presenter and animation - often the best solution! Example: Presenter explains, animation visualizes. We advise you on the best solution based on your product, budget and target group.
How much does a professional explainer video cost?
Costs vary according to style and complexity: Whiteboard/Scribble (€2,500-4,000): Simple drawings, produced quickly, ideal for quick explanations. 2D animation standard (€4,000-7,000): Professional flat-design animation, corporate design integration, 60-120 seconds. 2D-Animation Premium (7.000-12.000€): Elaborate character animation, complex movements, detailed scenes. Real shoot with presenter (€3,500-8,000): 1-2 days of shooting, green screen or location, screen recordings, editing & post-production. 3D-Visualisierung (10.000-25.000€): Photorealistic product visualization, technical machines, architecture. Hybrid (6.000-15.000€): Combination real shooting + animation. What influences the price? Length (60/90/120 sec.), animation style, number of characters/scenes, complexity of content, revision loops, language versions. We create transparent offers with a fixed price guarantee!
How long does it take to produce an explainer video?
Typical timeline for a 90-second explainer video: Week 1-2: Concept & script - briefing call, target group analysis, story development, script draft, 1-2 feedback rounds. Week 3: Storyboard - visual planning, scene breakdown, style development, approval by client. Week 4-5: Production - for animation: illustration, animation, voice-over. For live action: shoot planning, shooting day, screen recordings. Week 6: Post-production - fine-tuning, sound design, music, color correction, final rendering. Week 7: Feedback & finalization - 2 correction loops included, final delivery in all formats. Total: 6-8 weeks for standard projects. Express production possible: 3-4 weeks for a 30% surcharge. Longer timelines for: 3D animation (+2-4 weeks), multilingual versions (+1 week/language), complex approval processes.
Can I have the explanatory video updated later?
Yes, and that's a big advantage of explainer videos! With animation: ✓ Changes are relatively simple (texts, numbers, small scenes). ✓ We archive all project files for 2 years. ✓ Updates from 300€ depending on scope. ✓ New versions (e.g. new features) from 800€. ✓ Completely new language versions: 400-800€. For real shoot: ✓ Re-shoot for updates possible (insert new scenes). ✓ We can adapt texts/graphics at any time. ✓ Replace voice-over: from 200€. Typical update scenarios: New product version/features, price changes, new corporate design guidelines, rebranding, seasonal adjustments. Pro tip: Produce your explainer video modularly - this way, individual chapters can be updated without having to redo the entire video. Example: 5x 30-second modules instead of 1x 150 seconds. Many customers book "update packages": 2-3 updates/year as a service contract (15% cheaper).
Where can I use my explainer video?
Explainer videos are extremely versatile: Website: ✓ Homepage (above the fold), ✓ Landing pages (conversion boost), ✓ Product pages (feature explanation), ✓ FAQ/support area. Sales & Marketing: ✓ Email campaigns (higher click rates), ✓ Social media (organic & paid), ✓ LinkedIn/XING (B2B lead gen), ✓ Trade show presentations, ✓ Pitch decks for investors. Onboarding & support: ✓ Customer portals (self-service), ✓ Help center/knowledge base, ✓ Employee training, ✓ Product documentation. E-commerce: ✓ Amazon/eBay product pages, ✓ Shopify/WooCommerce, ✓ product comparisons. Internal: ✓ Process documentation, ✓ Compliance training, ✓ Change management. We deliver your explainer video in all required formats: 16:9 (website, YouTube), 9:16 (Instagram Stories, TikTok), 1:1 (Instagram Feed, LinkedIn), with/without subtitles, various lengths (30/60/90 sec.). One investment, a hundred uses!
Do you write the script or do I have to do it myself?
We take care of the script - that's part of our service! Our scripting process: 1st briefing call (30-60 min.): We get to know your product/service, define target group, clarify USPs, gather technical details. 2. research (internal): We analyze your website, competitors, target group pain points. 3rd script draft V1: Story structure according to a proven formula (problem → solution → features → CTA), 90-120 words for 60 seconds of video (speakable!), optimized for voice-over. 4th feedback round: you review, give feedback, we revise. 5th script final: After 1-2 feedback rounds, the script is ready. Important: You are the product expert, we are the story experts. Together we create the best result! Many technical companies underestimate how difficult it is to explain complex topics simply. Our team has experience in: B2B SaaS, FinTech, Healthcare, Industry 4.0, IoT. We speak "technology" AND "people". The script is the foundation - invest time here for a perfect result!
Explainer video packages - For every complexity
WHITEBOARD
- ✓ 60-90 seconds
- ✓ Black and white or color
- ✓ Hand-drawing style
- ✓ Script incl.
- ✓ Voice-Over Professional
- ✓ 2 weeks production
- ✓ 1 Revision
Ideal for: Quick explanations, processes, education
2D STANDARD
- ✓ 90 seconds
- ✓ Flat design animation
- ✓ Corporate design
- ✓ Storyboard incl.
- ✓ Voice-over + subtitles
- ✓ Sound design
- ✓ 2 Revisions
- ✓ 3 formats (16:9, 9:16, 1:1)
Ideal for: SaaS, apps, digital products
2D PREMIUM
- ✓ 120 seconds
- ✓ Character animation
- ✓ Complex movements
- ✓ Detailed scenes
- ✓ Individual characters
- ✓ Premium Voice-Over
- ✓ 3 Revisions
- ✓ All formats + versions
Ideal for: Complex B2B solutions, premium brands
REAL-TURN
- ✓ 90-120 seconds
- ✓ Moderator/Expert
- ✓ 1 day of shooting
- ✓ Green screen or location
- ✓ Screen recordings
- ✓ Motion Graphics
- ✓ Teleprompter
- ✓ 2 Revisions
Ideal for: B2B trust, software demos, tutorials
3D VISUALIZATION
- ✓ 60-90 seconds
- ✓ Photorealistic
- ✓ Technical products
- ✓ Machines/Architecture
- ✓ CAD data integration
- ✓ 360° views
- ✓ Voice-Over
- ✓ 2 Revisions
Ideal for: Industry, mechanical engineering, real estate
*Prices plus VAT. | Multilingual versions: +400-800€ per language | Longer videos on request