Explainer videos: Why quality is becoming increasingly important

When you think back to your childhood, does “Once upon a time there was life” also come to mind on the subject of explainer films? Who didn’t join in the excitement back then when police helper cells, blood cells and the brain command center fought with spaceships against evil viruses and bacteria? The complex biological processes in the body are not only presented in an understandable way by the popular comic video series – it is also great fun. “That’s what it’s all about: Infotainment!” Corinna Leibig, script and directing expert at Eigenart Filmproduktion, has more than 15 years of professional experience and has already produced many EXPLANATORY VIDEO Stories written. “Presenting complicated issues simply – that’s not enough. We have to offer viewers good entertainment and add value to their precious time by picking them up and taking them seriously!” Managing director and production expert Daniel Leonforte even goes one better: “Viewers are the best critics: each of us has seen hundreds of films and has an understanding of high-quality content. What bores is immediately WEGGEZAPPTwhat is convinced GELIKED and shared and is remembered.”

Eigenart film production explainer film
Eigenart film production explainer film
Eigenart film production explainer film

It's all a question of style

The bar of expectation is high: our eye is trimmed for HOLLYWOOD PRODUCTIONS, 3D animations that look as if they were reality and cartoons that are animated with increasing virtuosity. 10 years ago, things looked very different. When whiteboard and layup videos were commonplace. Hands placed icons on tables and a voiceover explained from offstage. After that, the rather sober pictogram style became fashionable, which mostly worked with internal company material and did without any storytelling at all. The flat style, on the other hand, finally brought characters – elaborately created in 2D graphics programs – into motion, thereby opening the door to stories. After the complex comic style videos, the mixed style came into fashion, which mixes photos and graphics. The Parallax style followed with 2D objects in three-dimensional space. 3D animation is still considered the supreme discipline today: Here, products and processes – for example, hidden processes in a machine – can be visualized in such a high-quality way that they appear to be real. When 3D is mixed with moving images and incorporated into live-action films, it is referred to as VFX compositing.
Eigenart Film Production After Effects
Professional 2D software in use: classic 2D animation know-how meets state-of-the-art tools and effects
This short excursion into the history of the explanatory film makes it clear: there are many ways to get your product, your service, or your complex issue moving. And movement peppers dry statistics, facts and figures, yet it contains room for liveliness and narrative depth. Accompanied by a convincing voiceover and fitting music, static information becomes a multi-sensory experience and “Pling” – the penny drops for the viewer.

boost the seo-ranking with explanatory films

Leonforte, an expert in audio-visual communication, sees Eigenart Filmproduktion as a translator into the appropriate design language. He emphasizes how important it is to remain individual: “To stand out from the competition in the market, you need the courage to be authentic. This also includes throwing existing ideas overboard and trying out new things that seem more elaborate at first glance, but have a greater impact on the bottom line. Anyone offering high-quality products or services should present themselves in the same way.” In this context, the explanatory film is also an important marketing tool: visibility to the outside world is increased and, with the SEO you appear in the video search and are thus ranked higher by Google.

Eigenart film production Isometric 3d
Isometric Style Explainer: The action takes place in the center of the stage.
Eigenart film production illustration
Mixed style explainer video: Photos are combined with 2D illustrations
Eigenart Film Production Ink Animation
Watercolor style explainer video: this style tells stories in a lively way.

Our offer: catchy concepts, high-quality images and the perfect auditory accompaniment

With its many years of experience and with major clients such as Würth, Leica, or Boehringer Ingelheim, Eigenart Filmproduktion has already REALIZED MANY FILMS, and knows the demands of both the client and the end customer. Eigenart’s broad-based team of experts consists of studied FILM HUSIASTS who are well-versed in both theory and practice. The most important basic element of a successful cooperation is and remains honest communication with mutual trust. Because quality is not only needed in film – it is especially important in interpersonal contact.

Examples from our portfolio

You can see what well-made explainer videos can look like here:

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