When you think back to your childhood, does “Once upon a time there was life” also come to mind on the subject of explainer films? Who didn’t join in the excitement back then when police helper cells, blood cells and the brain command center fought with spaceships against evil viruses and bacteria? The complex biological processes in the body are not only presented in an understandable way by the popular comic video series – it is also great fun. “That’s what it’s all about: Infotainment!” Corinna Leibig, script and directing expert at Eigenart Filmproduktion, has more than 15 years of professional experience and has already produced many EXPLANATORY VIDEO Stories written. “Presenting complicated issues simply – that’s not enough. We have to offer viewers good entertainment and add value to their precious time by picking them up and taking them seriously!” Managing director and production expert Daniel Leonforte even goes one better: “Viewers are the best critics: each of us has seen hundreds of films and has an understanding of high-quality content. What bores is immediately WEGGEZAPPTwhat is convinced GELIKED and shared and is remembered.”
Leonforte, an expert in audio-visual communication, sees Eigenart Filmproduktion as a translator into the appropriate design language. He emphasizes how important it is to remain individual: “To stand out from the competition in the market, you need the courage to be authentic. This also includes throwing existing ideas overboard and trying out new things that seem more elaborate at first glance, but have a greater impact on the bottom line. Anyone offering high-quality products or services should present themselves in the same way.” In this context, the explanatory film is also an important marketing tool: visibility to the outside world is increased and, with the SEO you appear in the video search and are thus ranked higher by Google.
With its many years of experience and with major clients such as Würth, Leica, or Boehringer Ingelheim, Eigenart Filmproduktion has already REALIZED MANY FILMS, and knows the demands of both the client and the end customer. Eigenart’s broad-based team of experts consists of studied FILM HUSIASTS who are well-versed in both theory and practice. The most important basic element of a successful cooperation is and remains honest communication with mutual trust. Because quality is not only needed in film – it is especially important in interpersonal contact.
You can see what well-made explainer videos can look like here: