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Infotainment is no longer just on everyone’s lips, but has long since arrived on everyone’s screens: Youtubers, influencers and the like have discovered social and political topics for themselves and have become influential opinion makers. Follower numbers, fame and fake news mix up our media world and often leave us wondering: Where does entertainment end and “serious reporting” begin?
However, infotainment is undoubtedly a powerful format for conveying factual information in corporate communication, e-learning, and training or explanatory videos. With surprising visualizations, charm and wit or innovative special effects, rational things can be creatively reworked in a playful way and presented in an entertaining way. Because if you entertain, you increase interest and attention. Those who make you laugh also make your neurons bounce. And those who surprise will be surprised themselves …
We at Eigenart Filmproduktion are definitely infotainment fans! Developing creative solutions, generating new formats together with customers and thereby generating cross-media synergy effects – that brings visible success and is a pleasure.
