In the “War for Young Talents”: Recruiting videos as emotional door openers. “I want to go to Hamburg, there’s so much going on there!”, “I’d like to live near the mountains. Then I can go hiking right after work.”, “Well, to where I earn the most!” Once wishful thinking –

The lights in the hall go out all of a sudden and the audience interrupts their conversations. Curious heads stretch towards the stage and impatient whistles break the seething silence. The tension is rising. When the bassline sounds and the bassist appears in the spotlight, the crowd breaks into hysterical