Are you planning a promotional video for your company and wondering: How much will it cost? The honest answer: It depends.
But after producing over 1,000 advertising films in 21 years, we can give you a realistic assessment – without marketing phrases, with concrete figures.
The 5 cost factors for promotional videos
Before we talk about specific prices, you need to understand what determines the price:
1. length of the video
Video length is the most obvious cost factor – but it is not linear. A 60-second spot does not cost twice as much as a 30-second spot.
2. production costs
The biggest cost factor: How many days of filming? How big is the team? How many locations? Do you need actors or are real employees enough?
3. post-production and effects
Editing and color correction are standard. But motion graphics, 3D animations or elaborate sound design can double the costs.
4. music and license rights
Hidden costs lurk here: GEMA-free music is available from 50 euros, licensed tracks cost 500-5,000 euros, individual compositions 1,000-10,000 euros.
5 Rights of use and buyouts
Buyout costs are incurred for performers – depending on the duration of use, distribution area and channels.
Specific price ranges
Here are realistic price ranges based on our experience in the Rhine-Main area:
| Budget | Budget category | What you get |
|---|---|---|
| 3.000-5.000 Euro | Getting started | 30-60 sec. social media video, 1 day of shooting |
| 5.000-10.000 Euro | Standard | 60-90 sec. promotional video, 1-2 shooting days |
| 10,000-20,000 euros | Premium | TV commercial or image film, motion graphics |
| 20,000+ Euro | High-end | Cinema spot, multi-location, special effects |
How much will your project cost, specifically?
Tell us briefly what you have in mind—during the free initial consultation, you’ll receive an honest assessment with no obligation.
Call now: 0611 90067225 Send a WhatsApp message
Hidden costs you should know about
So that there are no nasty surprises at the end:
- Correction loops – 2-3 rounds are standard, each additional round costs extra
- Travel costs – filming outside the region means travel + accommodation
- Format variants – Instagram (9:16), YouTube (16:9), LinkedIn (1:1) separately
- Subtitles – Almost mandatory for social media, but often not included in the base price
- Raw material – The uncut recordings are usually extra
Conclusion: How to plan your budget correctly
A professional promotional video is an investment that pays off – if you do it right. Our recommendation: first define your goal and your target group, then the budget. Not the other way around.
You can find a direct comparison of all video types and price ranges in our comprehensive guide, “Video Production Costs 2026.”
The most important question is not what does a video cost, but what should the video achieve for my company? This determines which production scope makes sense.
Let's talk about your project
Free initial consultation – we give you honest advice on which budget makes sense for your goals.