Project description Charity Spot SWR Herzenssache e.V.
For the Christmas campaign of the foundation Herzenssache e.V. we conceived a charity TV commercial with a lot of celebrities in cooperation with SWR. The patron of the campaign is Hartmut Engler from the band PUR. He was joined by other familiar faces such as Max Giesinger, Glasperlenspiel and Sabrina Weckerlin. The appeal for donations raised a record sum of 8.4 million euros, which can be spent on aid projects for children and young people.
Objective of the advertising campaign
Donations for Children & Youth Services.
Main tasks in the implementation of the advertising campaign
Conception, production planning, shooting, camera, editing, colorgrading, audio recording, audio mastering.
Social media, national evaluation TV.