TV & Online Campaign


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Project description campaign

Food retailer, now part of the Kaufland Group, launched a large-scale national advertising campaign in 2019. In terms of content, the concept revolved around products. For this, we developed a national campaign for Germany’s best market in cooperation with the Wiesbaden-based agency Tretorri Digital and the Flächenbrand agency. These included TV commercials, product videos and start-up videos. We also developed the broadcast CI for the campaign.

Production period


Objective of the advertising campaign

Increasing national awareness of

Main tasks in the implementation of the advertising campaign

Conception, production planning, shooting, camera, editing, colorgrading, CI & motion design.


Online usage B2C, social media, national evaluation TV.