real.de TV & Online Campaign

Project description real.de campaign

Food retailer real.de, now part of the Kaufland Group, launched a large-scale national advertising campaign in 2019. In terms of content, the concept revolved around real.de products. For this, we developed a national campaign for Germany’s best market in cooperation with the Wiesbaden-based agency Tretorri Digital and the Flächenbrand agency. These included TV commercials, product videos and start-up videos. We also developed the broadcast CI for the campaign.

Production period

09/2018-02/2019

Objective of the advertising campaign

Increasing national awareness of real.de.

Main tasks in the implementation of the advertising campaign

Conception, production planning, shooting, camera, editing, colorgrading, CI & motion design.

Media/means

Online usage B2C, social media, national evaluation TV.