Project description real.de campaign
Food retailer real.de, now part of the Kaufland Group, launched a large-scale national advertising campaign in 2019. In terms of content, the concept revolved around real.de products. For this, we developed a national campaign for Germany’s best market in cooperation with the Wiesbaden-based agency Tretorri Digital and the Flächenbrand agency. These included TV commercials, product videos and start-up videos. We also developed the broadcast CI for the campaign.
Objective of the advertising campaign
Increasing national awareness of real.de.
Main tasks in the implementation of the advertising campaign
Conception, production planning, shooting, camera, editing, colorgrading, CI & motion design.
Online usage B2C, social media, national evaluation TV.