Shoes24 TV commercial


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Project description Schuhe24 TV commercial… 

…or: how do you produce a high-quality TV commercial with a star cast? On the online platform Schuhe24 small owner-managed specialty stores can market their shoes and hold their own alongside large mail order companies. To give the up-and-coming company with the clever business idea even more media presence nationally, we designed and shot this TV commercial with Eva Habermann for Schuhe24 in 2019. The customer learns how Schuhe24 focuses on social responsibility to provide an online presence for owner-operated specialty shoe stores as well. This allows them to keep up with large mail order companies. The spot was completely  directed and produced by Eigenart Filmproduktion. In summery temperatures, however, the team always kept a cool head thanks to good spirits and well-tempered drinks. The spot was evaluated nationally on TV and online. A photo shoot took place to match the spot. We also documented the filming for a Making-of, which was published online in addition to the spot as Behind-the-Scenes, to give customers of Schuhe24 an insight into the elaborate Giveadvertising production to .

Production period


Objective of the advertising campaign

Increasing the national awareness of Shoes24.

Main tasks in the implementation of the advertising campaign

Conception, production planning, location scouting, shooting, DOP, voice recording, audio mastering, editing TV commercial, motion design


Online usage B2C, social media, national evaluation TV.